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Reading: PPR Wins Woolworths Public Relations From One Green Bean
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B&T > Media > PPR Wins Woolworths Public Relations From One Green Bean
Media

PPR Wins Woolworths Public Relations From One Green Bean

Peter OSullivan 1
Published on: 4th April 2017 at 10:17 AM
Peter OSullivan 1
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Woolworths has announced it has appointed Professional Public Relations (PPR) as its agency of record for public relations support across the food group business.

The team at PPR will support the head of PR, community and sponsorships at Woolworths across national marketing and wider food group campaign activity, as well as work with state marketing managers on local store and community activity.

Andrew Hicks, director of marketing at Woolworths, said: “With our marketing evolving and our internal team structure changing, we felt the time was right to review the support we required from our PR agency partner.

“In our RFP review process, PPR was able to demonstrate extensive experience in the supermarket sector, along with an unrivaled capacity, with their unique footprint, to support the delivery of our campaigns at a national and local level in the most efficient and effective way.”

Woolworths has also appointed Menreet Kaur to join its marketing team as PR manager. Menreet joins Woolies with over seven years experience in FMCG and retail communications, spanning agency and media roles in Australia, New Zealand and Singapore.

Hicks thanked incumbent PR agency One Green Bean for its work in supporting the marketing and PR for Woolworths over the last four years.

“As we transition our agency arrangements to PPR, the One Green Bean team will complete working with us over the next couple of months on a number of projects in both the PR and influencer space,” he said.

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By Peter OSullivan 1
Over 18 years experience in media, PR and content marketing in Australia and the United Kingdom. Career began as a journalist and producer working for various TV and radio networks including ABC News, PRIME News and SKY News Australia. Entered the world of PR upon moving to London in 2001, working for over four years for the UK’s leading broadcast specialist PR agency, helping develop and grow their TV news division, while overseeing large scale projects for clients in the FMCG, Technology, Travel and Tourism, Sponsorship and Corporate sectors. Key clients during this period included Virgin Atlantic, OZ, Vodafone, Roche, Kellogg's, British Gas and Help the Aged. Since returning to Australia in 2006, have worked for Australia's largest national PR agency (PPR) and the Australian office of one of the UK's leading consumer agencies (Frank PR) in senior leadership roles, managing large teams and leading the strategy and campaigns for global brands including Emirates, McDonald's, Bunnings, AGL, ALDI, IGA, Unilever, Microsoft, BlackBerry, Singapore Tourism Board, Reckitt Benckiser, South African Tourism and Hunter Douglas. Recently led the NSW Market operations for PPR Australia, focused on client service delivery and people management as well as content strategy and implementation across varied industry sectors as well as providing senior communications advice for leading global brands in the ANZ market including Emirates and McDonald's. Currently Head of PR, Sponsorships and Community for Woolworths. Extensive experience working for Airlines, National Tourism Organisations, Retail Branch Networks, FMCG, Consumer Technology, Home and Lifestyle brands and brand sponsorships. Experienced in the management of large teams (25+), including overseeing new business development and strategy, PNL reporting, budgets and financial reporting, recruitment, performance management and capacity planning.

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