Out-of-home agency Posterscope Australia has announced it has appointed Michael Emmerson (pictured above) as head of investment to further strengthen the expansion of its leadership team.
Emmerson joins Posterscope from News Corp, where he was group sales director. Prior to News Corp, Emmerson held investment roles at OMD Australia and Mindshare.
Bryan Magee, managing director of Posterscope Australia, said Emmerson’s appointment will be instrumental in driving the agency forward.
“In recruiting Michael, we have managed to attract a strong, and well-rounded media professional who has a first-class reputation and a passion for not only investment, but also innovation,” Magee said.
“The out-of-home market is developing at pace, and Posterscope needs people of Michael’s skill set to continue to challenge traditional ways of working.”
Commenting on his appointment, Emmerson said: “Posterscope has an exclusive offering in the Australian market, and with the continued growth and innovation of out-of-home, this is a fantastic opportunity. I’m looking forward to working with the team and our media partners.”
Additionally, Elizabeth Whipp (pictured above) will return to the Posterscope team as business director in Brisbane.
“It’s great when people come back to your business, and in Elizabeth we are welcoming back a great professional who has now even more experience,” Magee said.
Whipp said of her return: “I’m excited to return to the out-of-home space. The channel is in consistent healthy growth. Being part of a business that is future-focused in terms of product and relationships is very exciting.”
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]