Posters Turned Into ‘Lottery Machines’ In New Klarna Christmas Campaign Via Thinkerbell

Posters Turned Into ‘Lottery Machines’ In New Klarna Christmas Campaign Via Thinkerbell
B&T Magazine
Edited by B&T Magazine



As an extension of its ongoing ‘uncensored’ campaign, Swedish shopping app Klarna is celebrating Christmas by gamifying street posters across Australia.

According to Thinkerbell Australia, QR codes have prompted interaction with advertising in Asia for the past two decades. But only recently, Australians have begun adapting to, and engaging with, these tiny, pixelated portals.

Recognising the growing behaviour of Australians willing to interact with QR codes in the COVID-normal world, Klarna and Thinkerbell have leveraged the technology to create interaction in what are traditionally seen as “awareness only channels”—such as TV and OOH.

From today, one Uncensored Klarna XMAS Giveaway street poster will appear in each major city across the country—Sydney, Melbourne, Brisbane, Adelaide, Perth—and will house a giveaway hidden behind a unique QR code.

With prizes made up of cult favourites like Yeezy Slides, Nike Max Air Sneakers and luxe Jacquemus handbags, there’s something for everyone to enjoy—naughty or nice.

Andrea Darling, head of marketing, ANZ, Klarna said of the giveaway: “It’s been a crazy year—and not necessarily in a fun way. So, it has been important for us to think about how we can lift holiday spirits and make gift giving (or receiving) that little bit easier.

“Our Klarna Uncensored XMAS Giveaway is a nice way Aussies can elevate their shopping game or spice up a Christmas stocking. Plus, who’d ever say no to freebies! Especially when they’re as silky smoooth as ours!”

To unlock prizes, all people will need to do is scan the QR code to reveal their festive fate.

“We all know that QR codes are now a thing, and we’re excited that they allow traditional one-way media to be so easily interactive. They get people to act while their thoughts and feelings play catch up,” Adam Ferrier, co-founder and chief thinker at Thinkerbell, said.




Please login with linkedin to comment

klarna Thinkerbell Australia

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]