The Possibility Partnership has announced it has acquired a majority stake in specialist nutrition agency Appetite Communications.
With a team of qualified nutritionists and dietitians, Appetite Communications specialises in deep stakeholder engagement with the food industry and government to deliver healthy change.
“The food and beverage industry is undergoing transformation to play its part in delivering a healthier Australian diet, and we’re excited to be in a pivotal role in connecting the industry with consumers,” said The Possibility Partnership founder and CEO Ava Lawler (left in photo)
“We’re attracted to Appetite Communications’ core proposition of helping people lead healthier lives through engaging food and health communications, as well as their deep understanding of the health and nutrition landscape.”
Appetite Communications works with the food industry and government to develop health and nutrition campaigns ranging from resource materials, campaigns, content and communications which connect with key stakeholders and can be measured for impact.
“This deal is very inspiring for Appetite – to be able to access such strong agency experience and new ideas to move nutrition communication forward,” said founder Andrea Mortensen (right).
“We love creating fully integrated campaigns where we develop the strategy and create innovative solutions that succeed. This partnership will increase our capacity and capability so we can continue doing more of the work we love,” Mortensen said.
“If you’re going to really drive sustainable change, you’ve got to work with everyone along that food and health journey. Our greatest strength is our ability to improve understanding and build trust. We’re excited to leverage the extensive integrated communications skills that The Possibility Partnership brings so we can add even greater value to our clients.”
Please login with linkedin to commentThe Possibility Partnership
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]
The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]