B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • WPP
  • oOh!Media
  • Anthony Albanese
  • Special
  • imaa
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Possibility Partnership Acquires Majority Stake In Appetite Communications
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Possibility Partnership Acquires Majority Stake In Appetite Communications
Marketing

Possibility Partnership Acquires Majority Stake In Appetite Communications

Staff Writers
Published on: 29th April 2019 at 1:10 PM
Staff Writers
Share
2 Min Read
SHARE

The Possibility Partnership has announced it has acquired a majority stake in specialist nutrition agency Appetite Communications.

With a team of qualified nutritionists and dietitians, Appetite Communications specialises in deep stakeholder engagement with the food industry and government to deliver healthy change.

“The food and beverage industry is undergoing transformation to play its part in delivering a healthier Australian diet, and we’re excited to be in a pivotal role in connecting the industry with consumers,” said The Possibility Partnership founder and CEO Ava Lawler (left in photo)

“We’re attracted to Appetite Communications’ core proposition of helping people lead healthier lives through engaging food and health communications, as well as their deep understanding of the health and nutrition landscape.”

Appetite Communications works with the food industry and government to develop health and nutrition campaigns ranging from resource materials, campaigns, content and communications which connect with key stakeholders and can be measured for impact.

“This deal is very inspiring for Appetite – to be able to access such strong agency experience and new ideas to move nutrition communication forward,” said founder Andrea Mortensen (right).

“We love creating fully integrated campaigns where we develop the strategy and create innovative solutions that succeed. This partnership will increase our capacity and capability so we can continue doing more of the work we love,” Mortensen said.

“If you’re going to really drive sustainable change, you’ve got to work with everyone along that food and health journey. Our greatest strength is our ability to improve understanding and build trust. We’re excited to leverage the extensive integrated communications skills that The Possibility Partnership brings so we can add even greater value to our clients.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: The Possibility Partnership
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Thinkerbell To Rebrand As O’Learybell In Last-Ditch Attempt To Retain First Employee
16/05/2025
Hear From Cairns Crocodiles Awards & Hatchlings Winners!
16/05/2025
Xanthe Wells, global VP, creative, Pinterest.
Debates, Emotion & Economics: Pinterest Wraps Day 3 In Cairns
16/05/2025
See The Spectacular Cairns Crocodiles Closing Party!
16/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?