Porsche Cars Australia has reappointed DDB Melbourne as its creative agency of record following a competitive pitch.
Porsche Cars Australia director marketing & motorsport Toni Andreevski said DDB’s strong understanding of how emotion drives growth is fundamental to Porsche’s ongoing success in Australia.
“We are delighted to be partnering again with DDB Melbourne as we look to engage the next generation of Porsche owners and continue to push the boundaries,” Andreevski said.
“It’s a very exciting time of growth for Porsche and we need a strong, innovative creative partner to help us continue to deliver results and underscore Australia’s respect and love of Porsches. The team at DDB Melbourne, led by Kate Sterling and Anthony Moss, are a brilliant fit for our business and bring a strong understanding of the Porsche brand.”
DDB Melbourne MD Kate Sterling said: “We’re proud of the last four years of work we’ve produced on Porsche and are extremely optimistic about what the next four have in store for us as we continue to grow the brand in Australia.”
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]