Porsche And Shell Tout Electric Vehicle Offerings In Nostalgic Film Via electriclimefilms

Porsche And Shell Tout Electric Vehicle Offerings In Nostalgic Film Via electriclimefilms
SHARE
THIS



In a collaborative partnership with Porsche Asia Pacific and Keko Singapore, and for the launch of its ‘A Partnership Recharged’ campaign with Shell, electriclimefilms created a hero film telling a story of connection across generations.

The two legendary automotive figures recharge their age-old partnership by implementing Southeast Asia’s first cross-border high-performance charging network. EV drivers are offered the possibility of convenient travel between Singapore, Kuala Lumpur and Penang in future, with 12 charge points at six Shell stations strategically located along Malaysia’s North-South highway.

The introduction of the Taycan signifies Porsche and Shell’s recommitment to a safe, green future; the spirit of the past recharged with today’s new technology.

Shot for the Malaysian market, the film visually represents the universal ambition for freedom and excitement weaved together with sentimental memories — through scenes of shared history and passion, from father to son and grandson. To capture the reminiscent atmosphere and warmth of a childhood home for the film, the electriclimefilms Singapore production team focused their art direction in recreating scenes textured with vintage trinkets, retro decor, and Malaysian areas and landscapes.

The hero film’s approach plays with the concept of time and stunning vignettes that results in a captivating story and visuals. Viewers are immersed in the quintessence of an endearing story through the slow nostalgic imageries, intimate moments between father and son, fast-paced intercuts of Le Mans footage and the roaring of vehicles and crowds.

Photography, shot on Nikon D810 and Canon AE-1 Program by: Eryka Fontanilla, Joshua De Souza and Joseph Yek

CREDITS

Client | Porsche Asia Pacific and Shell

Head of PR & Communications: Yannick Ott

Advertising Agency | Keko Singapore

Managing Director & Partner: Sidhaesh Subrah

Senior Account Executive: Tan Si Tian

Creative Director: Wayne Lau

Copywriter: Prianka Ghosh

Production | electriclimefilms

Director Duo: Barnabas Chua and Elliott Small

DoP: Joel Heng

Executive Producer: Michael Ahmadzadeh

Creative Director: Pabz Alexander

Senior Producer: Dora Claire

Producer: Feliscia Xu

1st AD: Rory Cavanagh

Production Manager: Jon Ho

Production Assistants: Dai Zhuxuan, Joseph Yek, Joshua De Souza

Production Runner: Ashley Ong

1st AC: Simon Tan

2nd AC: Aaron Ang

DIT: Eryka Fontanilla

Gaffer: Joel Heng

Key Grip: Jeremy De Souza

Grips: Macarthur Lim, Muhammad Azman Asaraf Ali, Bernard Ong

Wardrobe Stylist: Nazurah N Goh

Hair & MU Artist: Dai Zhuxuan

Offline Editors: Pabz Alexander, Eryka Fontanilla

Online Editor: Barnabas Chua

Colourist: Pabz Alexander

BTS: Joseph Yek, Joshua De Souza, Eryka Fontanilla, Cleo Yong

BTS Edit: Dai Zhuxuan

Talents: Shaun Lim, Quintus Lim, Dennis Toh, Solomon Tang

Kit: Arri Mini LF + Cooke s7i Lens from Cinegear (S) Pte Ltd

Shot in Singapore.

Please login with linkedin to comment

electriclimefilms Porsche Shell

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]