Porter Novelli Melbourne’s pop-up public relations agency, jack + bill, an initiative committed to identifying and supporting emerging ideas and talent, has announced three Pozible campaigns.
The campaigns have received more than $20,000 equivalent in pro bono PR representation.
The choices follow pitches by a short list of five campaigns before a crowd of 100 at Pozible HQ in Melbourne.
The process turned the traditional pitch process on its head as the crowdfunders took turns showcasing their unique campaigns in front of an audience and industry panel including; Roger Box (Director of Interactive, Clemenger BBDO), Isabelle Oderberg (Social Media Lead, Australian Red Cross, Mark Cameron (CEO, Working Three) and Peter Kent (Managing Director, Porter Novelli Melbourne).
Mr Kent said the diversity and quality of campaign pitches made for a big challenge.
“The campaigns we saw tonight were all inspiring and deserving in their way. It’s a shame we can’t support them all,” he said.
Pozible Co-Founder Alan Crabbe said he was thrilled to see so much energy in the room.
“It never ceases to amaze us to see the originality and great initiatives that community members crowdfund for on Pozible. And it’s incredible when you see a room full of people who want to see these great ideas get off the ground,” said Mr Crabbe.
The campaigns to receive jack + bill’s support are:
Foster Care Association of Victoria: jack + bill will help FCAV win the funding to develop the tools they need to address urgent shortcomings in foster care.
Bike Cabs: Convenient, sustainable and potentially a quicker mode of transport, Bike Cabs believe in a less congested and more accessible Melbourne CBD. jack + bill will help grow Bike Cabs from concept to reality.
Bamboo Monkey: Bamboo Monkey is an emerging label that sources environmentally sustainable bamboo to create a silky soft clothing. jack + bill is tasked with helping Bamboo Monkey get the funds to expand its brand and product line.
While judges had the majority say in keeping with the theme, the crowd also had its say, awarding points to each campaign based on their favourite presentation.
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]
Forbes Australia has announced a slew of new speakers for its second annual Forbes Australia Women’s Summit: ‘Power Rising’. The ‘Power Rising’ event will take place at the Roslyn Packer Theatre in Sydney, led by a star-studded line up of female speakers. “We often learn as much from stories of hardship and failure as we […]
Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]
B Corp shop Paper Moose promises all the paper in its name was recycled as it reveals new ethical investment campaign.
According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]
Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]
Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]