Polkadot PR Rebrands To Polkadot Communications

Polkadot PR Rebrands To Polkadot Communications
SHARE
THIS



After a successful 11-year tenure, Polkadot PR has rebranded as Polkadot Communications, pushing beyond public relations.

Under the new name, the Sydney-based agency’s full breadth of digital marketing and content-related services include SEO, influencer engagement and digital marketing on top of their traditional PR, social media and event management services.

Along with the name change came a complete rebrand of marketing collateral and a new website. The new logo includes a dot feature which symbolises a visual link between the old and the new.

Polkadot Communications logo

Polkadot Communications represents clients across a range of industries including beauty, fashion, travel, education, events, food and beverage, tech disruptors, health and fitness, lifestyle and kids.

Founder Dionne Taylor saw the need for a name change that reflected the services that the agency offers.

“If we remained just a PR agency, then I predict within five years the business will be redundant,” she said.

“Brands want more than PR and campaigns are more effective when combined with multiple marketing disciplines.

Dionne Taylor

Dionne Taylor

“Brands need to combine a variety of marketing modalities for successful communication, and we’re proud to offer these to our clients.

“For years we have excelled in our services in PR, social media and event management. Now we need a name to reflect who we are today.

“By indicating to clients and the industry that we’re placing a focus on these services, we are able to provide a full-service spectrum of media services for consumer-related brands looking to dominate their industries.”

Please login with linkedin to comment

Dionne Taylor Polkadot Communications Polkadot PR

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]