Paper Stone Scissors has collaborated with POLITIX Menswear for its fifth year of being the official partner of Movember.
Through a creative campaign featuring Sydney artist and designer, Nathan Johnson. The campaign aims to capture the importance of Movember with phrases like, “Whatever you grow will save a bro!”
This year it focused on connection through the spoken and visual word to represent the brand’s commitment to Speak Up, Show Up and Suit Up for Men’s Health via a $10 donation from every full-price blazer and formal jacket sold this November.
Men’s health has never been more important. The campaign aims to make a stand and uplift stories and statements to change the face of men’s health by using positive and affirming words through a bold typographic execution created by Nathan Johnson.
Taking it one step further this year, POLITIX is also launching an always-on round-up donation mechanism, giving their customers a chance to donate to Movember at any point of purchase.
Credits:
POLITIX
Marketing Director, Megan Voss
Marketing Campaign Manager, Salome Jones
Marketing Specialist, Matthew Kouvas
PAPER STONE SCISSORS
Concept, Creative Direction, Casting and Production by Paper Stone Scissors
Co-Founder & Creative Director, Andrew Majzner
Head of Creative Sydney, Dylan McDonough
Client Services Director, Alexandra Mason
Production, Paper Stone Scissors
Videography, kidsofbill
Photography, Manolo Campion
Grooming, Cat Smith
