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Reading: PokerStars Unveils New Spot Starring The Perfect Poker Face
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B&T > Campaigns > PokerStars Unveils New Spot Starring The Perfect Poker Face
Campaigns

PokerStars Unveils New Spot Starring The Perfect Poker Face

Staff Writers
Published on: 19th April 2018 at 3:10 PM
Staff Writers
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Parisian agency Romance has created a new 50-second video for PokerStars that reaches out to poker newbies by stating “you’re already a great poker player”.

The campaign aims to encourage new users to sign up online and the actor’s convincing straight face highlights multiple everyday scenarios where we all mask our true feelings.

Romain Roux, co-founder and strategy chief of Romance, said: “To recruit new players and poker beginners, we had to convince non-expert players that PokerStars was the best place for them to play, a place where they could actually win.

“The campaign idea came from a specific insight: Most people think they need to be an expert to win at poker, whereas they just need basic human and social skills.”

Check it out below:

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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