303 MullenLowe has been working with P&N Bank to launch a transaction tool called Pay&Save, which makes it possible to pay and save money at the same time.
Pay&Save allows Australian consumers to round up their daily transaction purchases to the next dollar amount and save the difference – the digital equivalent of tossing your loose coins in a change jar.
P&N Bank CEO Andrew Hadley said: “We’ve been working with 303 MullenLowe for the past 18 months to communicate our new brand strategy to consumers – and we’re excited to unveil the next stage – our campaign for Pay&Save. We think this innovative payment product represents great value, conveniently solving a problem for people who are struggling to get into the habit of saving.”
With Pay&Save, whenever customers use a P&N “&” Transaction Account, they can round up purchases to the nearest dollar and save the difference into a P&N savings account. Customers can even direct their savings to another customer’s savings account to help their kids save money, for example.
Pay&Save is part of an ongoing strategy to deliver banking solutions that are in sync with customers’ everyday lives.
“At its heart, Pay&Save is a handy tool that proves saving can be easy (even a little fun) and we wanted our campaign to reflect this. In a really simple, striking way, it shows how the spare change left over from the little things we buy can flow towards bigger things we might be saving for, whether that’s a weekend away, designer sunglasses or a new pair of shoes,” said Richard Berney, executive creative director at 303 MullenLowe.
The Pay&Save campaign is rolling out across TV/catch-up, radio, outdoor and digital channels. It builds on the success of P&N Bank’s ‘The power of &’ brand platform, which launched in October 2015 and won Marketing Campaign of the Year at the 2016 Australian Retail Banking Awards.
‘The power of &’ has since been embedded within all aspects of P&N Bank’s business including advertising and product offerings.
Derry Simpson, managing director strategy and innovation at 303 MullenLowe, said: “As agency partner, we are extremely proud of the work we are creating together with P&N Bank, and it’s been especially rewarding to launch an innovative transaction tool that’s already resonating in the market. The Pay&Save campaign is part of P&N Bank’s larger payments strategy, which we’ll continue to build on together with successive campaigns next year.”
P&N Bank is the largest locally owned and operated bank in Western Australia.
Client: P&N Bank
Senior Manager Digital & Marketing: James Wyper
Agency: 303 MullenLowe
ECD: Richard Berney
Copywriter: Joe Hawkins and Dave Wilson
Art Director: Richard Berney and Ross Dungey
Agency Producer: Rozanne Fretz
Business Director: Kelly-Anne Davis
Business Manager: Kelsey Fraser
Managing Director Strategy and Innovation: Derry Simpson
Strategic Planner: John Linton
Production Company: XYZ Studios
Director: Steve Watkins
Executive Producer: Garett Mayow
Producer: Douglas Pope
Sound: Brad Habib, Soundbyte
Music: Nylon Studios