Plush Sofas Continue Momentum With Major New Campaign

Plush Sofas Continue Momentum With Major New Campaign

Plush Sofas continues to carve out a distinctive position with a new campaign focusing on the leading sofa retailer’s commitment to comfort. Since last year, Plush has been eschewing the well-worn clichés of furniture retailer advertising to showcase its range being enjoyed by dogs and cats – the ultimate arbiters of comfort.

The resulting double digit sales uplift and brand tracking data has shown Plush leapfrogging its competitors for brand awareness.

So to keep the momentum going, Plush is continuing in their collaboration with man’s best friend. The new campaign kicks off Monday with a 60-second film, created by Akkomplice, that focuses on the trials and tribulations of an adorable French Bulldog.

Little Indy is seen facing life as the underdog before being invited up onto the family sofa by his owner as we’re told “We all deserve a little comfort”. The story is set to the soundtrack of “Up Where We Belong”, by Joe Cocker and Jennifer Warnes, best known as the theme to An Officer and a Gentleman.

“In a very competitive market this campaign has been hugely successful for Plush and has driven significant uplifts in showroom traffic and sales, as well as fueling improvements in brand perceptions that have outstripped the entire category” said Plush marketing manager, Wes Kerr.

“It’s great to see such positive results from our advertising, but rather than resting on our laurels we’re expecting this latest installment to drive results for the brand even further.”

The new brand film was directed by Emily Owens of Toffee Studios and will break on national TV and online today, followed by cinema and substantial outdoor, radio and social activation.

Credits:

Client: Wess Kerr, Plush Sofas

Creative: Akkomplice Group Australia

Creative Director: Kenny Hill

Media: Gravia Media

Production: Toffee Studios

Director: Emily Owens

Producers: Lauren Sellwood, Christina Radburn

DOP: Katie Millwright

Editor: Ian Carmichael

Sound: Alchemy Audio Post Production // Keith Thomas

Post: Pocket Post // CJ Dobson

Dog Trainer: Luke Hura

 




Please login with linkedin to comment

Onepartners plush sofas toffee studios

Latest News

Adobe Launches Express Mobile App With Firefly AI
  • Technology

Adobe Launches Express Mobile App With Firefly AI

Adobe has launched a new Adobe Express mobile app, giving users Firefly AI on the go. Adobe Express is the all-in-one AI content creation app that makes it fast and easy for anyone to ideate, design and share standout social media posts, videos, flyers, logos and more. Millions of users around the world are turning […]

ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
  • Media

ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane

ThinkNewsBrands in collaboration with the Independent Media Agencies of Australia (IMAA),  continued the in-person education rollout of the Publishing & News101 learning module yesterday, extending its reach to independent media agencies in Brisbane. That means Queensland has become the second state to benefit from the special in-person training and certification program. The program delves into […]

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
  • B&T TV

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn

B&T had the honour of travelling to GroupM’s lush North Sydney offices to chat with Tatiana Patrón and Missie Saroyan, who had travelled all the way from the US to see how we do things down under. Patrón is an associate client investment lead in Wavemaker’s New York office, while Saroyan serves as a programmatic […]

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
  • Campaigns

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square

HoMie, a Melbourne-based streetwear label that supports young people affected by homelessness or hardship, has turned traditional buy-one-get-one-free retail offers on their head with a special promotional campaign developed by Town Square. HoMie has launched ‘Give One. Get One,’ where for every HoMie hoodie purchased for Youth Homelessness Matters Day, fellow streetwear label Champion will […]

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
  • Campaigns

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX

Lion and Thinkerbell have launched new work for XXXX Summer Bright, reminding everyone that it’s a beer to drink all year round. The idea is now live across social, digital and OOH. It centres on the insight that around here, unlike most places in the world, we only have one season really, summer. So it’s […]

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]