Playtime Director Suzanne Kim Somersaults Into New Running Bare Campaign

Playtime Director Suzanne Kim Somersaults Into New Running Bare Campaign
SHARE
THIS



In the lead up to International Women’s Day, active-wear brand Running Bare has released ‘This One’s For Me’, a bold campaign from Playtime director Suzanne Kim.

The campaign focuses on real life gymnast, Emma Nedov, during a training session. It’s a story that connects with women in a meaningful way to express the importance of physical mindfulness and self-belief.

Kim said: “I wanted a strong character that embodied empowerment and to capture her exactly how she is: an active protagonist with her own story and song.

“Celebrating the complexity of femininity, she is unapologetic and doesn’t need anyone’s permission in her athletic pursuit”.

Running Bare design director Yolanda Powell added: “The Running Bare woman approaches her life with a sense of optimism and dynamism and we endeavour to harness that energy in everything that we do.

“This is why we work with Suzanne. It is rare for me to hand over creative licence to anyone when it comes to Running Bare, but Suzanne always nails the brief and her delivery far surpasses our expectations.

“Working with Suzanne is always a pleasure. She really understands how to create a world where sport, femininity and pure presence all run together”.

Campaign Credits:

Production Company: Playtime
Director & Producer: Suzanne Kim
Cinematographer: Campbell Brown
Editor: Grace Eyre
Colourist: Fergus Rotherham
Post-Production: The Editors
Music Composer: Helena Czajka
Sound: Uncanny Valley
Casting: Daisy Hicks, i4 Casting
Hair & Makeup: Melanie Burnicle
Talent: Emma Nedov

Please login with linkedin to comment

IWD Running Bare

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]