Pinterest is supporting World Mental Health Day on October 10th with a series of initiatives, inspiring content from a range of creators, and initiating philanthropic donations.
As part of its mission to help people create a life they love, Pinterest wants to support emotional wellbeing when life presents unexpected challenges.
According to the World Health Organization, one in four people will be affected by mental health issues in their lifetime, and more than 300 million people today suffer from depression.
Pinterest knows that emotional wellbeing is as important as physical wellbeing, especially when it comes to feeling positive and inspired. That’s why this year, Pinterest is doing more than ever to support Pinners on their journey to emotional wellbeing.
Pinners from around the world come to Pinterest looking for new ways to stay positive and take care of themselves. This year, Pinterest has seen an increase in searches for “Sunday reset routine” increase by 7x, and “destressing tips” up over 12x.
This year, for the first time, Pinterest is creating a digital Haven. Haven is an online and offline destination with the goal of building community through recognition and representation.
Pinterest’s inaugural “Havens” board is focused on World Mental Health Day, exploring the relationship between mental health and rest, inspired by the Pinterest Predicts trend “invest in rest.”
The Haven will include a collection of Idea Pins about rest from Creators around the world on Pinterest, from gratitude journal prompts to bedtime affirmations to tips for a mental reboot.
Pinterest is inviting Pinners to dive in and take some time for themselves to honour World Mental Health Day.
“Pinterest’s social impact thesis is that emotional wellbeing and mental health are vital components of living a life you love,” said Ari Simon, head of social impact and philanthropy.
“On World Mental Health Day, we’ve chosen to focus on organizations doing groundbreaking work supporting different underserved communities at multiple levels. That ranges from deep place-based work in communities in the United States, to programs and advocacy efforts that are making a dramatic impact on mental health access and outcomes around the world.”
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