Pinterest Spotlights Indigenous Creators To Celebrate NAIDOC Week

Pinterest Spotlights Indigenous Creators To Celebrate NAIDOC Week
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



NAIDOC Week celebrations are held around the country every year to celebrate the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. In recognition of this significant week, Pinterest is showcasing Indigenous Creators and businesses across the entire platform.

During NAIDOC Week, Aboriginal and Torres Strait Islander Creators, businesses and artists will be sharing their stories on Pinterest with unique Idea Pins they’ve created to share ways to celebrate.

Additionally, Pinterest will be highlighting the Pinterest NAIDOC Week Shop in Australia, with several indigenous owned businesses featuring to make it easier for Pinterest users to discover and shop their products.

The theme of NAIDOC Week 2021 is ‘Healing Country’, and Pinterest invites Creators to show what it means to them, whether they identify as part of the Indigenous community or they’re passionate about allyship.

Indigenous Creators will show off their talents through Idea Pins, whether it be cooking, beauty, food or fashion. Pinterest is also setting up a dedicated Indigenous shop showcasing the wares of Indigenous Creators, which will run throughout the month of July for maximum exposure.

Nathan Lyons, know for his TikTok cooking account ‘Kooking With A Koori’, and author of a cookbook with the same name said,”using Pinterest is a fantastic way to inspire communities by sharing inspiration for budget-friendly recipes.”

“I’m loving the ability to create on Pinterest, enjoy the flexibility and the content available, and being able to add to such an amazing community. As long as I can make at least one person smile, then that’s my job done.”

NAIDOC Week is celebrated not just in our Indigenous communities but also in an increasing number of government agencies, community organisations, local councils, workplaces, schools and sporting groups. NAIDOC is celebrated not only in Indigenous communities, but by Australians from all walks of life.

Some of the Aboriginal and Torres Strait Islander Creators to look out for on Pinterest are:

  • Kaycee Rose
  • Clothing the Gaps
  • Ryhia Dank
  • The National Indigenous Culinary Institute
  • Ngali Australia
  • Allira Potter
  • Kooking With A Koori
  • Deadly Denim
  • Liandra Swim
  • Buffie Corunna
  • Sari-Ella Thaiday
  • Meissa Mason
  • Tourism Australia

Pinners in Australia are searching for inspiration ahead of NAIDOC Week so they can celebrate respectfully, while looking at ways to connect to the week spiritually, physically, emotionally, socially, and culturally.

Searches for NAIDOC Week Activities have increased by 80 per cent, while searches for Indigenous activities for kids have increased by 25 times. Additionally, Pinners are looking to ding inspiration from Indigenous artists, with searches for Aboriginal Art increasing by three times.

Please login with linkedin to comment

NAIDOC Week NAIDOC Week 2021 Pinterest

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]