Pinterest Spotlights Indigenous Creators To Celebrate NAIDOC Week

NAIDOC Week celebrations are held around the country every year to celebrate the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. In recognition of this significant week, Pinterest is showcasing Indigenous Creators and businesses across the entire platform.

During NAIDOC Week, Aboriginal and Torres Strait Islander Creators, businesses and artists will be sharing their stories on Pinterest with unique Idea Pins they’ve created to share ways to celebrate.

Additionally, Pinterest will be highlighting the Pinterest NAIDOC Week Shop in Australia, with several indigenous owned businesses featuring to make it easier for Pinterest users to discover and shop their products.

The theme of NAIDOC Week 2021 is ‘Healing Country’, and Pinterest invites Creators to show what it means to them, whether they identify as part of the Indigenous community or they’re passionate about allyship.

Indigenous Creators will show off their talents through Idea Pins, whether it be cooking, beauty, food or fashion. Pinterest is also setting up a dedicated Indigenous shop showcasing the wares of Indigenous Creators, which will run throughout the month of July for maximum exposure.

Nathan Lyons, know for his TikTok cooking account ‘Kooking With A Koori’, and author of a cookbook with the same name said,”using Pinterest is a fantastic way to inspire communities by sharing inspiration for budget-friendly recipes.”

“I’m loving the ability to create on Pinterest, enjoy the flexibility and the content available, and being able to add to such an amazing community. As long as I can make at least one person smile, then that’s my job done.”

NAIDOC Week is celebrated not just in our Indigenous communities but also in an increasing number of government agencies, community organisations, local councils, workplaces, schools and sporting groups. NAIDOC is celebrated not only in Indigenous communities, but by Australians from all walks of life.

Some of the Aboriginal and Torres Strait Islander Creators to look out for on Pinterest are:

Kaycee Rose
Clothing the Gaps
Ryhia Dank
The National Indigenous Culinary Institute
Ngali Australia
Allira Potter
Kooking With A Koori
Deadly Denim
Liandra Swim
Buffie Corunna
Sari-Ella Thaiday
Meissa Mason
Tourism Australia

Pinners in Australia are searching for inspiration ahead of NAIDOC Week so they can celebrate respectfully, while looking at ways to connect to the week spiritually, physically, emotionally, socially, and culturally.

Searches for NAIDOC Week Activities have increased by 80 per cent, while searches for Indigenous activities for kids have increased by 25 times. Additionally, Pinners are looking to ding inspiration from Indigenous artists, with searches for Aboriginal Art increasing by three times.

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