Travel, Food, Fashion, Health! It’s Pinterest’s Top 100 Trends For 2019

Travel, Food, Fashion, Health! It’s Pinterest’s Top 100 Trends For 2019

Social media site Pinterest has today unveiled its top 100 trends for 2019 based on its user searches.

The company claims its annual list is based on data from its 250 million visitors each month, while 175 billion ideas have been saved to three billion boards to-date.

The list covers everything from travel, health, food, home to men’s and women’s style. Check it out below:

Travel: Off the beaten track

More than two times more travellers use Pinterest vs. top online travel agency sites.1 For 2019, they’re coming here to dream up new ways to travel, from atypical destinations to unusual (and more earth-friendly) modes of transport.

No man’s island: Majorca no more! Instead, people are diverting to less-travelled islands for that rare pura vida experience. (Searches for less-travelled islands +179%)

Destination unknown: Gather a group, clear their calendars, keep the location hush-hush, and practise shouting ‘Surprise!’ (Searches for surprise destination +192%)

The autumn colours are a’ changin’: Sipping hot cider, autumnal leaves crunching underfoot… it’s no wonder that people are warming up to autumn getaways. (Searches for autumn scenery +94%)

Hot springs have sprung: People are seeking restoration and relaxation in hot springs – from high-end resorts to rustic natural springs. (Searches for hot springs +32%)

Game of stones: Travellers are choosing to avoid the queues at Versailles and are seeking out the most divine, distant and deserted castles. (Searches for abandoned castles +142%)

All’s fare in bus travel: Whether it’s a one-day tour or a trip from Caracas to Patagonia, thrifty travellers are boarding the bus. (Searches for bus travel +32%)

Oh Rio, Rio: The Summer Olympics may be over, but Rio’s still got the sand, the city and the carnival. (Searches for Rio de Janeiro, Brazil +142%)

Out-of-the-way towns: People are seeking out small towns for their bucolic views, unique B&Bs and low-key R&R. (Searches for small-town travel +276%)

A wheelie good tour: Both cycling enthusiasts and casual peddlers are trying bike tours – plus, all that cardio means more cheese-eating en route. (Searches for bike tours +64%)

Waste not, jaunt not: ‘Zero-waste travel’ means strategic and sustainable packing, eating and even hotel-ing. (Searches for zero-waste travel +74%)

Health and wellness: What comes naturally?

Pinterest is where people come to reconnect with themselves and try something new, without worrying about who Likes it. So it’s fitting that ‘self care’ (+140% in searches) is the big theme in health and wellness for 2019, including new trends in eating, exercising and sleeping.

Bring on the bakuchiol: Bakuchiol, the natural, gentler alternative to retinol, is the clear-skin choice among skincare buffs. (Searches for bakuchiol +275%)

Respect your elders: Elderberries are on the rise thanks to their healthy and anti-inflammatory properties. (Searches for elderberry recipes +685%)

The great indoors: Flexible bands that can strengthen your whole body? Sounds like an irresistible way to exercise indoors. (Searches for band workouts +1,913%)

Natural ginger: People are getting back to their roots by using this soothing oil for baths, massages and even as a condiment. (Searches for ginger oil +659%)

Healthy habits: Diligent diners are using nutrition plans to be more mindful about what they eat. (Searches for nutrition plans +475%)

Bee earth friendly: No more cling film! Get stung by the freshest zero-waste trend: reusable beeswax wraps. (Searches for beeswax wraps +146%)

Getting very sleepy: Turns out that the way to sleep like a log is to keep a sleep log – just one of many sleep-ish ideas to try. (Searches for sleep optimisation +116%)

Dry idea: People are ditching alcohol and opting for a life of sobriety, turning to Pinterest for motivational quotes and non-alcoholic drink ideas. (Searches for sober living +746%)

DIY goat-milk soap: The ‘greatest of all time’ goat-milk soap is easy to make, and gives a gentle, moisturising clean. (Searches for goat-milk soap +231%)

Cape not included: Add matcha, maca and other superfood powders to juice or a smoothie for a superhero boost. (Searches for super powders +144%)

Hobbies and interests: Do what you love

With 8 billion hobby and interest Pins to choose from, there’s almost no end to what people will find when they go looking for some side-project inspiration. And more than one Pinner has become so successful that they transformed their side project into their full-time dream job.

Do the hustle: People are turning their passions into profits – from candle-making to DJ-ing to online tutoring. (Searches for side hustles at home +690%)

From tree to taco: Gardeners don’t need to have a farm to make their own guacamole, all they need is soil, patience and how-to instructions. (Searches for how to grow an avocado tree +101%)

The shipwright stuff: Rather than wait for boats to go on sail, crafty captains are building their own. Just watch out for icebergs! (Searches for boat building +169%)

Easy saves: Weekly savings planners are helping people to cut back on spending, pay off debt and even save up for something nice. (Searches for 52-week savings plan +295%)

Pour one out: Embrace your inner Jackson Pollock with simple DIY drip-and-pour acrylic painting. (Searches for acrylic pour painting +660%)

Rust never sleeps: Photographers around the world are snapping the overgrown, peeling, yet beautiful disarray of decaying buildings. (Searches for urban-decay photography +44%)

Sketchy behaviour: Half journal, half canvas and 100% inspiration, a well-loved sketchbook is any artist’s must-have. (Searches for sketchbooks +513%)

Clay OK: Ceramics have been a thing since Ancient Mesopotamia. But in 2019, handmade plates and bowls are really kiln it. (Searches for ceramic pottery +475%)

Corpus canvas: Body painting is a low-commitment way to try out a tat – so get some skin in the game! (Searches for body painting +444%)

Chalk couture: Everyone’s using our fave artistic sedimentary rock, for everything from creating standout signage to colouring concrete. (Searches for chalk art +664%)

Celebrations: Momentous moments

When it comes to get-togethers, Pinterest has all the ideas people need. Invitations, decorations, food, drinks, cake, photo props, outfit inspiration – it’s all right here. You’ll even find new ways and reasons to celebrate.

The little things: From impromptu picnics to mini-getaways, no moment is too small to celebrate. (Searches for mini moment celebrations +113%)

Bake a wish: Here’s a cake trend that you can count on: Number-shaped cakes are on the rise in 2019. (Searches for number cakes +314%)

Party in the back: Backyard weddings keep things cosy and cost-friendly (and they’re a great incentive to finish weeding). (Searches for backyard wedding +441%)

Full-moon fun: Gather up those night-owl friends for an evening of stargazing and moonlight. (Searches for moon gatherings +54%)

Photobomb: Smoke bombs of every colour add big drama to wedding, engagement and just-for-fun photos. (Searches for smoke-bomb photography +436%)

Say it in neon: People are celebrating their biggest moments in life with personal messages spelled out in lights. (Searches for neon wedding sign +281%)

Godparent proposals: People are giving their baby’s prospective godparents an offer that they’re unlikely to refuse. (Searches for godparent proposals +152%)

New gold standard: Brides are going for gold as they glide and shimmer their way down the aisle. (Searches for gold wedding gowns +1,552%)

Garland ho! Draped over the table, swagged around the ceiling or lined up together like a curtain, flower garlands are everywhere. (Searches for flower garland +1,154%)

Doughnut décor: People are going nuts for doughnuts as colourful, edible party displays – raised, old fashioned and sprinkled. (Searches for doughnut décor +748%)

Food: Veggie tables

Food brings us all together – around the table and around the world. With 23 billion recipes and dining ideas to discover, Pinterest has got you covered from breakfast to late-night snack attacks. What’s on the menu for 2019? Healthy, sustainable meals made with unusual ingredients.

The mighty mushroom: Nutrient-packed mushrooms are springing up everywhere, from coffee drinks to chocolate bars. (Searches for mushroom recipes +64%)

Going pegan: Part paleo, part vegan, the pegan diet is taking root with people on the hunt for some healthy habits. (Searches for eating pegan +337%)

Amazing graze: Family-style grazing tables are a feast for the eyes, and an open invitation for everyone to dig in. (Searches for grazing tables +163%)

Recipes you knead: Bread baking is on the rise, especially when it comes to fermented loaves like sourdough. (Searches for baking bread +413% from last year)

Inspired infusions: A slice of ginger makes the water go down, and has digestive and anti-inflammatory benefits, too. (Searches for ginger water +353%)

Pin the oxtail: People are hungry for oxtail recipes that they can try at home – especially if they’re slow-cooker friendly. (Searches for oxtail recipes +209%)

Din Tin Tin: Foil-packet dinner recipes are perfect for busy cooks: Little prep, little mess, but a lot of flavour. (Searches for foil-packet dinners +759%)

Jam on it: A toast to homemade jam, from raspberry to blackberry to whatever-you-got-berry. (Searches for homemade jam +829%)

Move over almond milk: Oat milk, everyone’s new favourite dairy alternative, is delicious and environmentally friendly. And vegan too! (Searches for oat milk +186%)

Pass the chocho: People won’t get bored of this versatile gourd. A superfood, chayote (chocho) complements all kinds of cuisine. (Searches for chayote recipes +76%)

Home: Living colour

People use Pinterest to get their houses feeling more like home. Homebodies come looking for everything from day-to-day DIY projects (83% of home searches) to remodels, landscaping and other monumental undertakings (60%).2

No paint, no gain: Don’t tear up that tile: People are painting their parquet floors with bold colours and mosaic patterns. (Searches for painted floor tiles +1,276%)

Switching to ’metric: If you’re angling for a fresh look, try painting some colourful, geometric shapes on your walls. (Searches for geometric paint +225%)

Spinning yarns: People are wrapping up their walls (and themselves) in fabric for a textured, artsy aesthetic. (Searches for textile art +1,718%)

Rebel yellow: Embrace bold, mustard-yellow walls, or try out small accents for a colourful pop. It’s a must! (Searches for mustard yellow +45%)

Grow up the wall: Vertical gardens are on the rise for people looking up floor-to-ceiling greenery to suit their lifestyles. (Searches for vertical gardens +287%)

Get tinspired: Give your room some vintage style: From splashbacks to wallpaper, tin is in! (Searches for tin interiors +563%)

Paper beats paint: Bold wallpaper (think tropical leaves or bright prints) makes a big statement and breathes new life into rooms both big and small. (Searches for bold-print wallpaper +401%)

Creative cacti: Grab a cactus (ouch!) and celebrate any occasion with well-composed succulents. (Searches for cactus arrangements +235%)

Fired up: Indoor and outdoor fireplaces are heating up – the more modern and sleek, the better. (Searches contemporary fireplace +763%)

Pool your resources: All the perks of a swimming pool, without any of that eye-stinging chlorine. (Searches for natural swimming pools +262%)

Men’s style: Old meets new

One reason that people find it so easy to find ideas that they love on Pinterest is that everything’s so visual. There’s no need to know exactly what something’s called to search for it. Just click on those corduroy trousers to find out where to buy them, or show your barber that fade you want and let them do their thing.

Wash me: Welcome back, light-wash denim! (The ’90s called. They said, ‘You’re welcome’.) (Searches for light-washed denim +70%)

It’s a sling thing: Carry the weight of the essentials on one shoulder, sling-bag style. (Searches for sling bags +1,184%)

Just in the slick of time: Guys are looking classically cool around the clock with throwback wristwatches. (Searches for vintage watches +98%)

Clash with class: Pinstripe and polka dots? Tartan and toile? Mixing prints is the new power move. (Searches for mismatched prints +89%)

Vive le fade: People are buzzing about this trim for good reason: It’s neat, tidy and timeless. (Searches for French crop haircuts +84%)

Corduroy of course: 2019 is the year of corduroy, from comfortable casual trousers to professorial blazers. (Searches for corduroy +507%)

Bottoms up: Men in flood-ready cropped trousers are showing off their ankles and flashing their fashionable socks. (Searches for cropped trousers +671%)

Scarf it up: Plain or patterned, scarves are keeping necks warm and men looking stylish. (Searches for neck scarves +29%)

Smarten up with tartan: It’s hip to wear squares. Prep-school tartan trousers can be dressed up or down, mixed or matched. (Searches for tartan trousers +267%)

No more no-shows: Sock it to ’em with quarter socks. Try a pop of colour or a fun print for fancier ankles. (Searches for quarter socks +266%)

Women’s style: Patterns of sustainability   

Women come to Pinterest for looks that match their unique style, whether they’re heading out to brunch or a day at work (70% of style searches) or prepping for their next spectacular va-voom special occasion (60%).3

Just kente get enough: From dashikis to cocktail dresses, African wax prints and kitenges look stunning on every continent. (Searches for African-print fashion +229%)

Up your shell game: Hares beware: Slow and steady wins the race with these versatile, sophisticated tortoiseshell earrings. (Searches for tortoiseshell earrings +679%)

Slay in your lane: People are riding high on cycling shorts, for everything from active wear to statement outfits. (Searches for cycling shorts +1,323%)

Wrap stars: Cosy, chic, robe-like wrap dresses mean never having to choose between comfort and style again. (Searches for robe silhouettes +689%)

Mod squad: People are going incognito in an instant with beautifully blocky oval sunglasses. (Searches for oval sunglasses +591%)

It’s bamboo voodoo! Stay connected to nature by carrying all the essentials in a striking, structured bamboo handbag. (Searches for bamboo bags +2215%)

Ruche hour: Flattering gathered gowns, trousers and coats are sending ripples through the style world in 2019. (Searches for ruche +108%)

Trainers that talk: Feet are finally getting the starring role that they deserve, supported by kickin’ colours and lit laces. (Searches for statement trainers +2,211%)

Second skin: Step aside, leopard print! Snakeskin prints just slithered into the lead (and onto tights and skirts and…). (Searches for snake print +642%)

Ethical threads: Rentable looks and recycled materials make for show-stopping style that doesn’t punish the planet. (Searches for sustainable fashion +34%)

Beauty: Standout shine

2019 is about mixing natural styles with pows of gloss and colour. And women from all different cultures, with all different skin tones, are coming to Pinterest to find ideas to try—and they’re 2.4x more likely to experiment with different makeup vs. women on other platforms. 4

Hooray for grey: People are growing out their natural grey hair and letting that silver shine through. (Searches for going grey +879%)

Baby fringes are highbrow: The next big thing in hair styles? Baby fringes. In 2019, the just-above-the-brow crop is making the cut. (Searches for short fringes +51%)

Dip in: Wave goodbye to chipped nails! Powder dipping lasts longer than traditional gels, and is way easier to remove. (Searches for powder-dip nails +442%)

Ooh-la-lashes: People are giving their lashes a lift with natural solutions – think castor oil, grapeseed oil and aloe vera. (Searches for natural lash lifts +52%)

Just like magic: It may sound like sorcery, but old-school witch hazel is gaining popularity as a skincare solution. (Searches for witch hazel +305%)

Go glossy: From lips to lids, gloss is helping people make their best features shine. (Searches for glossy make-up +89%)

The standout pout: Smart mouths everywhere are pairing barely-there make-up with a bold red kisser for added attention. (Searches for standout lip colour +467%)

Almond joy: Here’s a nutty new manicure trend: almond nails, named after the rounded shape of the nut. (Searches for almond nails +97%)

The next exfoliant: People are lathering up with gentle liquid exfoliators for brighter, smoother skin. (Searches for liquid exfoliator +58%)

Lilac locks: Prepare to see lots of lilac in 2019 – this pretty pastel hair colour trend is growing fast. (Searches for lilac hair +1,077%)

Children and parenting: Modern family

When it comes to parenting, it’s hard to know what’s most important: giving the kids an inspiring space to grow up, or just getting them to sleep. Either way, 56% of parents on Pinterest say it is their go-to spot to learn about parenting ideas and products, and 81% say they couldn’t live without it.

Rustic touches: Parents are adding just a touch of rugged and weathered to that soft and warm nursery. (Searches for rustic nursery ideas +136%)

Share the love: Toy-sharing subscriptions mean less waste, and they offer children a steady supply of new distractions. (Searches for toy-share subscriptions +313%)

For the record: Get every inch and pound of your baby’s birth stats printed up to hang in the nursery. (Searches for birth-stats print +315%)

Hunt and gather: Scavenger hunts bring the party to life, and help to burn off all that sugar. (Searches for birthday scavenger hunt +302%)

Lost in the woods: Once upon a time, there were enchanted forest parties with toadstool chairs, indoor trees and fairy garlands. And they all lived happily ever after! (Searches for enchanted forest party theme +238%)

Listen up: Parents are opting for audiobooks instead of screens to get children into storytime (and off to sleep). (Searches for audio storytellers +126%)

Smart sleepers: Self-rocking, white-noise-playing bassinets soothe babies off to sleep, and they stop parents losing sleep too. (Searches for smart bassinets +851%)

Tiny house beds: Fun is back in the frame with a transitional toddler bed that your little one can call home. (Searches for house frame floor beds +90%)

Keeping everything in line: Stylish geometric patterns and shapes are making their way into the children’s room. (Searches for geometric décor +1,178%)

The breast pump ever! No cables. No bottles. Just hands-free breast pumping on the go… finally! (Searches for wireless breast pump +114%)



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