Every year millions of people turn to Pinterest for Halloween inspiration, and though this year looks different, searches related to the holiday continue to rise as people plan for their unique Halloweens.
Costumes are consistently a top-searched term, but many people may not know that certain costumes are appropriations of other cultures.
As a platform for positivity, Pinterest wanted to make it easy to find culturally-appropriate Halloween ideas, and bring awareness to the fact that costumes should not be opportunities to turn a person’s identity into a stereotyped image by releasing a Pinterest Halloween guide for ideas on enjoying a thoughtful and respectful Halloween.
Since 2016, Pinterest prohibited advertisements with culturally inappropriate costumes, and make it possible for Pinners to report culturally-insensitive content right from Pins.
And, starting this year, certain searches — like for “Day of the Dead costumes” — will show a Pin at the top of results with information curated by Pinterest employee group and experts on how to celebrate thoughtfully and respectfully.
Said Pinterest insights manager Swasti Sarna: “2020 is the year of trying new things across holidays and celebrations, creating new traditions along the way. As Pinners find inspiration for inclusive and inspiring Halloween costumes, they’re also searching for creative takes on Halloween during a pandemic, with top trending searches including Halloween breakfast (2x), haunted garage (4x), Halloween piñata (+90%) or Halloween treasure hunt (2x).
“Despite the pandemic, Halloween certainly isn’t cancelled. Pinners are getting creative while staying safe this year by turning to at-home “Halloween games” (searches up 10x since last year) and decorating every room of the house, including creating a “haunted mansion bathroom” (3x) or a “Halloween themed bedroom” (9x). Some are also planning to throw a “garden Halloween party” but keep it distant– searches for “Halloween costumes with masks” are now a whopping 27x greater.
“And, to lift the spirits of the neighborhood, Pinners are shopping for “exterior house decorations” 7x more than last year”.
Industry superannuation fund, Cbus Super, has ramped up its focus on the retirement market with a new national campaign developed by The Shannon Company (TSC). The spot follows a worker’s morning routine as he transitions from employment to retirement, warmly demonstrating how some things in life don’t have to change. With COVID restrictions ruling out […]
IVE Group has today announced it has signed a binding agreement to divest of its Telefundraising business (formerly Pareto Phone) for a purchase consideration of A$16.5 million. The business will be acquired by an entity associated with Merchant Place Investments Pty Ltd, with completion due to take place on Friday October 30, 2020. The largest […]
Judy Sahay, Founder & Managing Director of Crowd Media Group has been accepted into the Forbes Business Council. Judy Sahay (Finalist in B&T Women in Tech Awards, B&T Women in Media Awards) was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track […]
Jim Beam has today announced a two-year partnership renewal with the AFL as the Official Dark Spirits Partner of the AFL for 2020-21. Celebrating its 225th anniversary this year, Jim Beam’s partnership with the AFL brings together two brands alike in their shared values of respect, integrity, and togetherness and their focus on mateship and […]