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Reading: Pinterest Hits First Billion-Dollar Quarter In Q4 2024
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B&T > Advertising > Pinterest Hits First Billion-Dollar Quarter In Q4 2024
Advertising

Pinterest Hits First Billion-Dollar Quarter In Q4 2024

Aimee Edwards
Published on: 7th February 2025 at 12:25 PM
Aimee Edwards
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Pinterest closed 2024 on a high note, reporting its first-ever billion-dollar revenue quarter in Q4 and an impressive 11 per cent growth in global monthly active users (MAUs).

The company’s Q4 revenue surged to $1.15 billion, marking an 18 per cent increase, and total revenue for the year reached $3.65 billion, a 19 per cent rise from 2023.

The platform’s profitability also surged, with adjusted EBITDA for the year climbing 46 per cent to $1.03 billion.

“2024 was a banner year for Pinterest, capped off by a milestone Q4 – achieving the company’s first billion-dollar revenue quarter and a record 553 million monthly active users, as we continue to drive profitable growth and free cash flow,” said Bill Ready, CEO of Pinterest.

“Our strategy is paying off. People are coming to Pinterest more often, the platform has never been more actionable, and our lower funnel focus is driving results for users and advertisers. Looking ahead, I’m confident that our focus on being a positive platform is a competitive advantage in driving long- term success for the business and value for our advertisers and users.”

Looking ahead, Pinterest projects Q1 2025 revenue to grow between 13 per cent and 15 per cent, reaching up to $852 million.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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