Pinterest And Shopify Expand Partnership

Pinterest And Shopify Expand Partnership
B&T Magazine
Edited by B&T Magazine
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Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries.

The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform.

With the evolution of the retail industry over the past year, many merchants seized the opportunity to set up shop on Pinterest and the number of Catalog feed uploads on the platform increased globally by over 14x from March 2020 to March 2021 (Source: Pinterest Internal Data).

Pinterest is building a positive shopping destination where businesses of all sizes have the opportunity to thrive as they connect with +450 million monthly active users around the world who use the platform to make decisions on what products and services to buy next.

On Pinterest, 97 per cent of the top searches that users make are unbranded, meaning people come to Pinterest to shop for general ideas and not specific brands, giving businesses of all sizes the opportunity to be discovered.

The unique mindset of the Pinterest audience who come to the platform with commercial intent also provides a valuable advantage to small and medium sized businesses who can gain more visibility because they have an equal chance of being discovered when people search for ideas.

Pinterest will also be announcing the following new features:

  • Dynamic Retargeting: Shopify merchants advertising on Pinterest will also have access to Dynamic Retargeting, which will allow them to re-engage with Pinners who have already expressed interest in their products.
  • Multi-feed support for Catalogs: Shopify merchants as well as any retailer with a Pinterest business account will now be able to add up to 20 product feeds to their account, each indicating specific local data such as a currency, language or product availability.

Over the past year, consumers have significantly shifted their shopping habits. According to the Shopify “Future of Commerce 2021” study, 84 per cent of global consumer respondents have shopped online since the start of the pandemic.

As a result, many merchants have seized the opportunity to set up shop on Pinterest to provide an online shopping experience that recreates the in-store shopping experience such as browsing the store aisles, seeing curated collections from retailers, and price comparisons.

“Pinterest is an inspiring place to shop and we’re excited to expand our partnership with Shopify to help merchants in 27 more countries grow their shopping presence on Pinterest,” said Bill Watkins, Global Head of Mid-Market and Small Business Sales at Pinterest.

“Small and medium businesses in particular have the opportunity to thrive on Pinterest because they connect with consumers in a positive environment when they are early in their decision-making journey and full of purchase intent. With the retail ecosystem profoundly evolving over the past year, we’re committed to supporting merchants of all sizes by providing them with a quick and easy access to our shopping features without the need to edit code or deploy resources so they can inspire consumers for what to do or buy next.”

Shopify merchants in Australia such as The Plant Runner and S-Kin Studio have already seen success by using Pinterest shopping features.

The Plant Runner are on a mission to make it easier for people to keep their plants alive and thriving with their curated selection of accessories, materials and knowledge. Pinterest has given them valuable insights on their most popular work.

“Before we launched The Plant Runner we used Pinterest to create mood boards and gain inspiration for the business, and it’s been the perfect tool that has grown with us as our business expanded,” said a spokesperson at The Plant Runner.

“Even now as an established business, we still go to Pinterest first to gain exposure for our brand. Over the past few years our Pinterest followers and the Pinterest users that pin our images have given us a clear glass insight into what is our most popular work, and we can see via Shopify that the most popular images have linked Pinners to our website. It’s a very customisable, effective and user-friendly platform.”

S-Kin Studio is a fine jewellery brand that focuses on high quality every day jewelleries that does not hurt your skin. They’ve found real success with their engagement on Pinterest.

“As we are a product-based business that very much focuses on the visual appeal of our products, utilising a visual sharing platform like Pinterest is of huge value. We love that we can share our content to such a wide array of users, that may not even be necessarily searching for jewellery at all, yet still connect with our brand through shared values and aesthetics. Since the inception of our business three years ago we have been using Pinterest, and through the platform we’ve been able to gain an average of 2 million impressions a month with more than 80,000 of those also choosing to engage,” said a spokesperson from S-Kin Studio.

“Through Pinterest we’ve been able to paint a clear picture of what our brand stands for and what we enjoy, which has let us connect with new customers that are genuine fans of the brand. On Pinterest, people can connect with the overall aesthetic and vibe of the brand and through this come to explore our products.”

Shopify merchants advertising for the first time on Pinterest through the Pinterest app for Shopify and using a credit card billing will benefit from a USD $100 in ad credit which will be automatically converted to the local currency.

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