B&T’s inaugural Women in Media Shortlist Breakfast took place at Sydney’s Ovolo Hotel on Tuesday morning, presented by Bauer Media Group.
The breakfast saw 100 of the short-listed finalists for next Friday’s Women in Media Awards come together to hear about Bauer Media’s landmark study looking to answer the question ‘How should brands be talking to women in Australia now and in the future?’.
Conducted by The Lab Insight and Strategy, the study was a semiotic analysis of both local and global media and found that conversations about reimagining women’s identity are everywhere.
Findings were presented by The Lab strategy director Anna Bryant.
Story54 GM Jane Waterhouse then took to the stage to host a conversation with two of Australia’s leading creatives, Dee Madigan and Simon Collins.
Check out every photo from the breakfast in the slideshow above.
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