Photoplay Films is pleased to announce the signing of award-winning New Zealand film and television director Brendan Donovan for commercial representation in Australia and New Zealand.
Making the move across to advertising, Donovan is the director behind VCCP’s recent Ancestry ‘Come Find Me’ campaign, and brings with him a sophisticated visual style and understanding of storytelling.
In the campaign, he brought to life the challenging stories of Australia’s early pioneer settlers, which required strong performance and talent direction.
Donovan said, “The success of the Ancestry campaign came down to the success of its storytelling. The actors were imbued with a deep background story that is emotive and believable and we are pulled into the story because of their performances.”
Donovan’s work as a writer and director on the New Zealand Trade campaign, We Do Things Differently, as well as the award winning films Aftershock and The Hopes & Dreams of Gazza Snell, illustrate his strong performance direction and unique cinematic style. His popular TV series The Insiders Guide to Love also received mainstream attention with audiences across Australia.
Donovan is excited about the move into commercial content and is attracted by the industry’s growing demand for high quality content production in the online sphere.
“Advertising is going through a golden age of online content that seeks to reward people with great stories, craft and execution,” he said.
“Consumers now expect a high level of engagement and you can only win their emotional investment by appealing to their appetite for strong, unique storytelling.”
Photoplay Films executive producer Oliver Lawrance said, “I was immediately drawn to Brendan’s Ancestry campaign. It’s powerful, potent storytelling. I’m extremely impressed with the performance direction but also the simplicity in the execution and art direction. Brendan is seriously talented. ”
It’s meant to be a time of relaxation and celebration, but for many parents, the festive season is a lot of hard work. Created by AJF, Target’s new Christmas campaign dramatises this reality. A mum and dad traverse epic landscapes and travel to whimsical places in search of the best tree, decorations and gifts. Their […]
BIG Outdoor has announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is to stay at the forefront of improving the value proposition of digital billboard advertising,” said Richard […]
Joey Calandra (main photo) is an inventiologist at leading behavioural science and innovation consultancy Inventium with over 20 years’ experience driving innovation in the health industry. In this guest post, Calandra offers top tips on rediscovering your own personal purpose… During times of crisis, like we are experiencing today, having your own personal leadership purpose […]
In this guest post, Garrett Ilg, President JAPAC at Oracle, Oracle Corporation lays out how marketers can lead their businesses to recovery… The global pandemic has changed nearly everything for CMOs, forcing them to scramble as consumers shift even more to online shopping. Meanwhile, CEOs are pressuring their marketing chiefs to find strategies for recovery. […]
The NSW Government and the Department of Education have today launched a major campaign titled ‘Maths Trains Brains’ which is aimed at changing the perception of maths and encouraging more engagement towards the subject for students from pre-kindy to Year 10. The campaign was developed by creative and digital agency Bastion Banjo with production by […]
Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]
The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]
Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats. In the last five years, WorkSafe has recorded 363 workplace […]
Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]