PHOTOPLAY’s Jasmin Tarasin has recently directed a cinematic brand film for fashion designer Bianca Spender. The film supports the brand’s continual expansion and coincides with the launch of new stores, including the recent opening of a Melbourne based flagship store.
Titled Wanderland, the film is a collaboration between the filmmaker and fashion designer and represents the heart of the Bianca Spender brand through Tarasin’s use of abstract camera positioning, intimate framing and strong choreographic direction.
Working closely with DOP Josh Flavell and Sydney Dance Company performer Marlo Benjamin, Tarasin experiments with form, texture and motion to explore the correlation between fashion design and the natural world: how patterns and repetition in nature inform design and how design influences the way our bodies move.
“When Bianca designs, she takes into consideration how a garment moves on the body and how it interacts organically within an environment,” Tarasin said. “She creates the work by hand, with every piece personally crafted. This artform, and the individuality of how she places a range together, is what drew me to her work.”
Exploring the effect of fashion in our daily lives, Tarasin’s observations of the artisan’s approach to style and design can also be viewed in her series ‘The Closet Tales of Australian Fashion’; a four-part documentary featuring the working lives of Australia’s fashion elite.
Says PHOTOPLAY executive producer Oliver Lawrance: “It’s wonderful to see this unique collaboration for Jasmin, Bianca Spender and the artists on this project. Jasmin’s eye for beauty in the everyday fits perfectly to the textual world of Bianca Spender’s fashion, it’s such a graceful and engaging film.”
Production Company: PHOTOPLAY
Director: Jasmin Tarasin
DOP: Josh Flavell
Drone Operator: Guy Alexander @ HeliGuy
Dancer: Marlo Benjamin
Model: Carla @ Work Agency
Editor: Lucy McCallum
Post Production: Gingerbread Man
Music: ‘If I had a heart’ by Fever Ray, Rabi Records
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Media agency Wavemaker has appointed Susie Si as group business director – to lead the Vodafone account. Si joins from sister agency MediaCom, where she has spent the last 8 years. Most recently she was group client lead on News Corp. Si will report to Wavemaker Sydney managing director Ian Edwards, and replaces Emily Cook […]
Headquartered in Melbourne, Trade Indy is expanding off the back of strong client retention and consistent growth through existing and new business. Founded in Melbourne in 2014, the team have since expanded the business through team members in Singapore, Indonesia, Tasmania and Queensland, and are pleased to announce the full-time employment of NSW commercial director […]
Outbrain Inc. has announced the pricing of its initial public offering of 8,000,000 shares of common stock at a price to the public of US$20.00 per share. The gross proceeds to Outbrain from the offering, before deducting the underwriting discounts and commissions and offering expenses, are expected to be approximately $160 million. The shares began […]
HubSpot, the customer relationship management (CRM) platform for scaling companies, has announced that as part of its World Certification Week, it is supporting the GO Foundation with its mission to empower young Aboriginal and Torres Strait Islander people through education. As part of the support, HubSpot will donate $5 for every HubSpot Academy certification awarded […]
IntelligenceBank has today announced a strategic growth investment from Five Elms Capital. The $US37 million ($50 million) investment comes as brands and enterprises have realised that outdated technologies, disjointed data sources, and manual processes make it challenging to efficiently manage essential marketing workflows and ensure compliance across the organization. IntelligenceBank digitally transforms manual processes and […]
Southern Cross Austero (SCA) announced today 10 all-new DAB+ music stations on LiSTNr. The introduction of the 10 new Dab stations takes the number of music stations to 25 and reinforces its commitment to growing exclusive music programs and content. The 10 new stations have been created to cater to a variety of moods and […]
SBS has launched live interpreting of the daily NSW Government COVID-19 press conference in languages other than English, to provide communities with access to the latest information and critical health messages. The national-first initiative provides real-time interpreting of the press conferences in Arabic and Vietnamese, streamed live every day on the SBS Arabic24 and SBS Vietnamese Facebook pages, SBS […]
Snowflake, the Data Cloud company, today announced it has been chosen by market-leading linking platform, Linktree, to support the company’s business intelligence and analytics activities. Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem and monetise their passion, instantly guiding their audience to the destinations they care […]
Australian Pay On Demand fintech Beforepay has launched its first-ever brand campaign: ‘Your pay at your command’. “Beforepay exists to meet a gap in the market where Australians are seeking flexibility and control to access the pay they’ve earned on their terms. As pioneers of the Pay On Demand category, it’s important that we set […]
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced today that it has entered into a definitive purchase agreement to acquire Connexity from Symphony Technology Group for approximately $US800 million. Connexity is one of the largest independent e-commerce media platforms in the open web, serving over 1,600 direct merchants, and 6,000 publishers.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]