Last Tuesday 19th March, the Launch Marketing Council (LMC) -an innovative industry-first council that aims to develop best practices around launch marketing – met for its first biyearly meeting for 2019.
The Council, brought to life by global independent launch agency, Five by Five, changes annually and is comprised of leading industry professionals across the marketing space.
Meeting on Tuesday, the Council discussed the theme of international launches from Australia to the rest of the world, and global launches coming to Australia.
Five by Five managing director Matt Lawton said: “There are more products launched today than ever before and Australians are punching well above their weight when it comes to innovation and expanding new businesses overseas.
“Our panelists provided great insight on international launch marketing both from a corporate and startup perspective.”
Chairperson for the meeting, David Hovenden, CEO and editor in chief of B&T, added: “Spending time with this great collection of marketing visionaries was very inspiring and uplifting for me.
“I’m now enjoying the process of turning their thoughts into an intriguing white paper.”
LMC’s members for 2019 include: Matt Lawton (Managing Director, Five by Five), Dean Chadwick (Chief Marketing Officer, Velocity) Alexandra Tully (Brand Lead, Airtasker) Adam Ballesty (former Director of Marketing – Sport, Foxtel) Daniel Gervais (Head of Marketing, Airbnb) Serena Leith (Director of Marketing Asia Pacific, Spotify), Nicholas Cornelius (Chief Marketing Officer, Pack and Send) and Maria Loyez (Chief Customer Officer, Volt Bank).