The craft beer company has partnered with WiredCo on the craft beer election campaign which seeks to give “constituents exactly what they want – even if they didn’t expect it”.
The ‘Unphiltered Promises’ satirical 1980’s style ‘election’ campaign from WiredCo. is aimed at driving votes for Philter’s XPA in this year’s GABS Hottest 100 Aussie Craft Beers.
By tapping into common niggly issues in each area of the country, Philter Brewing is making promises to fix them in seductively unrealistic ways if the brand successfully achieves a top 10 finish for their XPA in the high profile annual poll.
“It’s GABS election season and the gloves are off. We’re making some Unphiltered Promises to get Aussies voting for Philter’s XPA with our ultimate goal of achieving a Top 10 finish.”
“We know the residents of Marrickville are tired of potholes on their roads. So if you get Philter’s XPA into the GABS Hottest 100 Top 10, they’ll fill them with their sturdy brew. Crazy right? But give Philter a vote and watch them come good on their Unphiltered Promises.” explains WiredCo.’s Managing Partner, David Kennedy-Cosgrove.
The social and offline campaign talks to national problems, but focuses on the brand hotspots, talking directly to local issues like cleaning-up the Cooks River if they achieve a top 7 finish in the poll.
“Our brand has gone from strength-to-strength these last five years, and we’ve just doubled our brewery capacity to keep up. To date, our brand success has been largely organic but we’re entering a new phase of our business now and part of this is to achieve a top 10 finish in the high profile GABS Hottest 100 Craft Beers.” said Co-Founder and Partner at Philter Brewing, Mick Neil.
“We picked WiredCo. for the task because they got the brand’s ‘thing’ straight away. We’re a brand that’s a bit 80’s nostalgia with a not-so-serious attitude to match. Unphiltered Promises gives us a chance to show that, and actually make some difference in the world – even if some of the promises sound a bit crazy!” said Co-Founder and Partner at Philter Brewing, Stef Constantoulas.
Voting in this year’s GABS Hottest 100 Aussie Craft Beers is easy – click here to vote for Philter Brewing.