The Fitness and Lifestyle Group has expanded its relationship with PHD effective November 2019.
PHD won the consolidated Fitness First business in 2018, with this current expansion extending their remit to also include Goodlife Health Clubs, Arena Fitness, HYPOXI, Jetts Australia and Jetts New Zealand, Barry’s Bootcamp, Zap Fitness 24/7 and the Kubofit app which helps consumers access and reach their fitness and well being goals.
Goodlife Health Clubs, Arena Fitness and HYPOXI media was previously managed by Spark. PMG retains the media for Loup.
“PHD was appointed based on their expertise in strategic planning and optimisation of a house of brands portfolio. They were also perfect fit from a cultural point of view and we are really looking forward to a long term partnership with them,” said Kristin Carlos, chief customer officer, FLG
FLG business director Lucas Higgins said: “As a data-driven performance media team we are utilising leading digital data and tech solutions such as Salesforce Marketing Cloud to help FLG activate their demand generation and we’re driving best practice across their group.
“We are looking forward to building on this existing relationship and working with Asia Pacific’s leading health and wellness group.”
FLG managing director Mark Jarreyt added: “Fitness First has been a fantastic partner to have over the last 18 months, we’re extremely pleased to be extending this relationship across the FLG group. Our focus on delivering smarter thinking for our existing clients has really shone through in this expansion of our remit.”