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B&T > Advertising > PHD Sydney Named Most Sustainable Agency By Urban List
Advertising

PHD Sydney Named Most Sustainable Agency By Urban List

Staff Writers
Published on: 18th December 2019 at 12:15 PM
Staff Writers
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Urban List has announced PHD Sydney as Australia’s Most Sustainable Agency, and Lucy
Formosa Morgan, also from PHD Sydney, as Australia’s Most Sustainable Agency Employee.

In an industry first, 502 employees across 42 Australian media agencies were challenged to live more
sustainably, as part of Urban List’s inaugural Agency Challenge for Change.

Across the four week challenge, Urban List delivered participants tips to help them live more
sustainably, analysing pre- and post-challenge scores to shortlist eight employees and three agencies
as finalists: PHD Sydney, IKON Brisbane and Hyland Sydney.

Over the past 12 months, PHD has overhauled their workplace practices and implemented policies
aimed at staff education, sustainable energy systems and waste management policies with the aim of
reducing their landfill by 40 per cent come 2022.

“We are aiming to create awareness of this issue in our workplace and industry. Alone, we cannot
stop climate change, however we can do our part in sharing the responsibility to create a cleaner,
more sustainable world,” said Mark Jarrett, CEO of PHD.

Inspired by the 27,000 readers that took on Urban List’s June Challenge For Change, CEO Susannah
George said the brand is committed to furthering the conversation of sustainability among readers
and peers.

“We are dedicated to connecting with our audience on issues they are most passionate about and the
environment is the second most important issue for young Australians today, after mental health,”
George said.

“More than ever before, consumers are making decisions based not only on how brands answer their
needs, but if it’s in line with their values. To stay relevant, businesses need to show that the
environment is an issue important to them. It’s not about being perfect — none of us are; it’s about
showing we care enough to make positive steps in the right direction.”

In 2020, Urban List will launch a suite of new initiatives designed to help readers live in line with their
values and brand partners engage in conversations surrounding sustainability, including: an always
on Sustainability content vertical, the Champions Of Change event series which inspires readers to
turn their passion for the planet into a purposeful career, and the second annual Challenge For
Change to coincide with World Environment Day in June.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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