PHD Melbourne has announced the appointment of Tony McKay to the role of group business director on the Carlton & United Breweries account.
McKay will lead the business across Australia, Vietnam and India, reporting into PHD Melbourne’s general manager, Simon Lawson.
McKay brings a wealth of experience to the role, having held leadership positions at a number of groups, including MKTG and Mitchell & Partners. As such, he is well-equipped to lead a team of smart media thinkers committed to delivering the best outcomes for CUB.
Commenting on the appointment, Lawson said: “I’ve had the pleasure of working with Tony in the past and have always considered him one of the smartest operators in the business. I am excited to have him join the team at PHD Melbourne and take CUB’s communications to new heights.”
McKay added: “CUB is one of Australia’s most iconic marketers; the opportunity to lead a great team at PHD in taking these brands forward is one that is personally exciting and rewarding. In fact, starting out in the business, my first job was as a Media Assistant on the CUB account at Patts. It helped me fall in love with advertising, and it’s great to be back working on such a prestigious portfolio of brands.”
The appointment is effective immediately.
Mumbrella has made the bold call to turn off comments on its articles, a move that will undoubtedly have a big impact for the publishing site. Mumbrella head of content Damian Francis made the announcement Friday afternoon, penning an opinion piece which will be the last article on Mumbrella to have comments. Francis wrote: “From […]
A YouGov survey has revealed that adult mobile game players prefer audio ads over other monetisation models in mobile games. The survey, which asked 1,249 players about their preferences in mobile games, revealed that consumers have a preference for audio advertising, surpassing other popular monetisation models such as rewarded video and in-app purchases. The new […]
IVE has today announced the launch of ivolve, it’s expanded hygiene and Personal Protective Equipment (PPE) offering designed to help businesses return to the workplace safely. Led by hygiene and health consultant, Shylie Smith, the offering already provides products such as face masks, hand sanitisers and anti-bacterial wipes to many of Australia’s largest businesses including […]
Nine Virgin Australia Supercars Championship teams have confirmed their place in an expanded 2020 Repco Supercars Pro Eseries field. Repco recently announced it will take naming rights sponsorship of the Supercars Championship and the Bathurst 1000 from 2021-2025 and is the new naming rights partner of the popular eseries that will again feature a number […]
It's all the winners & runners up from the Snapchat Young Lions. And, if you're not on it, technically the losers, too.
Suzuki Australia have announced that they are so confident in the experience of their own vehicles that they are allowing customers to test drive them to other test drives, at other dealers. This latest tongue-in-cheek campaign from the For Fun’s Sake platform, has launched with a TVC showing a Suzuki dealer assisting potential car-buyers to […]
Tel Aviv headquartered global freelance marketplace, Fiverr, is launching into the Australian market with By All Means as lead creative agency, following a four-way pitch. By All Means will be charged with leading brand growth via multiple campaigns that will begin this month concurrently with a refresh for the brand rolling out globally. “In many […]