Following PHD’s win of CUB’s $30 million media account last November, the media network today announced the appointment of Adrian Venditti (main photo) as group business director on the business.
As such, Venditti will lead on the account in Australia, Vietnam and India from the network’s Melbourne office, reporting into PHD Melbourne’s general manager, Simon Lawson.
Venditti brings 11 years of experience in communications planning, having previously served as group agency director of Posterscope Australia and business director at Vizeum. In this new role, he is tasked with leading a passionate team across the three markets in driving smart, progressive and innovative media solutions for CUB/AB InBev and their diverse portfolio of brands.
Lawson said of the hire: “I first worked with Adrian over 10 years ago and have always been impressed by his industry acumen and leadership qualities. I have always thought that he would be a strong fit for PHD’s challenger mentality and finally the right opportunity has arisen. Not only will he be an effective leader for CUB, we’re looking forward to having him join our Melbourne office’s leadership team as well.”
Venditti added: “I have always viewed PHD as one of the smartest and most strategic agencies in Australia. When I heard the news that CUB had appointed PHD, it was the perfect opportunity for me to make the move and join a group of the most progressive thinkers in the industry. I look forward to the working with the team at PHD Melbourne and some of the industry’s most accomplished marketers to drive smart, results-driven, innovative media solutions for their brands.”
The release of the fifth metropolitan radio survey of the year will be delayed by one week to August 31 as a result of stricter lockdown restrictions announced by the NSW Government this week. Industry body Commercial Radio Australia (CRA) said ratings provider GfK had requested additional time to process the data. This comes as […]
If there’s one pitch where an ECD gets to throw all sense of the normal and the rational out the window it has to be the perfume/fragrance category. And now a new campaign for Burberry’s new men’s fragrance ‘Hero’ is causing an online stir after it featured Star Wars actor Adam Driver, 37, morph into […]
Samsung Ads Australia GM, Alex Spurzem, explains how viewership behaviours are shifting, and the opportunities for brands that Connected TV can offer The TV viewer is changing. Over the past year we have seen a huge acceleration in the rate of streaming adoption both globally and in Australia. OTT media – that is, TV-style content […]
Today opr will re-adopt its previous name, Ogilvy PR, in line with Ogilvy’s global strategy and the recent launch of the Ogilvy Network in Australia & New Zealand. The Ogilvy Network brings together all of its capabilities — advertising, experience, PR, growth and innovation, and health — under one brand. Richard Brett, CEO of Ogilvy […]
Flight Centre Travel Group is anticipating some of its biggest years of growth as Australia’s vaccination rollout gains momentum, travel restrictions ease and international borders start re-opening. With travel industry leaders forecasting unprecedented demand for both domestic and international travel as the world moves into a phase of post-COVID management, Flight Centre Australia general manager […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]
DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]