Following PHD’s win of CUB’s $30 million media account last November, the media network today announced the appointment of Adrian Venditti (main photo) as group business director on the business.
As such, Venditti will lead on the account in Australia, Vietnam and India from the network’s Melbourne office, reporting into PHD Melbourne’s general manager, Simon Lawson.
Venditti brings 11 years of experience in communications planning, having previously served as group agency director of Posterscope Australia and business director at Vizeum. In this new role, he is tasked with leading a passionate team across the three markets in driving smart, progressive and innovative media solutions for CUB/AB InBev and their diverse portfolio of brands.
Lawson said of the hire: “I first worked with Adrian over 10 years ago and have always been impressed by his industry acumen and leadership qualities. I have always thought that he would be a strong fit for PHD’s challenger mentality and finally the right opportunity has arisen. Not only will he be an effective leader for CUB, we’re looking forward to having him join our Melbourne office’s leadership team as well.”
Venditti added: “I have always viewed PHD as one of the smartest and most strategic agencies in Australia. When I heard the news that CUB had appointed PHD, it was the perfect opportunity for me to make the move and join a group of the most progressive thinkers in the industry. I look forward to the working with the team at PHD Melbourne and some of the industry’s most accomplished marketers to drive smart, results-driven, innovative media solutions for their brands.”