JCDecaux Australia will be one of 70 countries to feature the first worldwide out-of-home (OOH) campaign on road safety.
Developed in Paris in partnership with the Fédération Internationale de l’Automobile (FIA) and JCDecaux, the campaign is supported by famous ambassadors to promote simple and universal messages to save lives on roads.
Featuring the hastag #3500LIVES, the OOH campaign aims to raise awareness and prompt all road users to adopt simple, easily applicable and efficient rules.
The campaign promotes 10 “Golden Rules”* embodied by 13 famous ambassadors including:
- athletes Yohan Blake, Haile Gebrselassie, Antoine Griezmann, Vanessa Low, Rafael Nadal and Wayde van Niekerk;
- drivers Fernando Alonso, Felipe Massa, Marc Marquez and Nico Rosberg;
- artists Pharrell Williams and Michelle Yeoh, and;
- politicians including Anne Hidalgo.
All ambassadors have donated their time to defend this cause personally and voluntarily. Those messages will also be endorsed by international institutions like the International Olympic Committee (IOC).
The FIA and IOC have signed a formal agreement to promote the campaign messages across their shared platforms and ahead of sporting events.
Using the theme ‘Sign up, stay safe, save lives’, the campaign underlines the role that each and everyone can play to make roads safer for all users. Members of the public are also invited to sign a ten point manifesto, which calls on all governments to make road safety a priority and introduce effective legislation on key risk factors on the road.
Translated in 30 languages, the campaign #3500LIVES will appear in 30 cities worldwide and will be rolled out in more than 70 countries by the end of 2017.
It is estimated that on the launch, the campaign will be seen one billion times.
In Australia, the campaign appears across the JCDecaux OOH network in Sydney, Melbourne and Brisbane.
JCDecaux Australia CEO Steve O’Connor said: “Australia is no different when it comes to road safety and the devastating impact road accidents cause with 1,209 fatalities in 2015^.
“Our global campaign will seek to support and amplify any Australian road safety campaigns to spread the message and raise awareness of road rules.”
JCDecaux executive board chairman of the co-CEO Jean-Charles Decaux said: “Outdoor advertising is at the core of all sorts of mobility and we are thrilled and proud to contribute to spread these messages around the world through the impact of our locations.
“This commitment is also aligned with our company’s social responsibility policy, and all the JCDecaux employees who work on a daily basis to improve urban life quality are delighted to get involved in the promotion of this cause of public interest – road safety for citizens around the world.”
Hollywood A-Listers Natalie Portman and Mark Wahlberg are currently in Sydney shooting global ad campaigns for Dior and Ladbrokes, respectively. As reported in TheDaily Telegraph’s Confidential, (so to be taken with a grain of salt), Portman was snapped filming a TV campaign for upmarket French perfume brand Christian Dior in Sydney’s Potts Point earlier this […]
A Tasmanian-owned creative agency has opened with what it claims is a new, disruptive approach designed to shake up the traditional ‘bricks-and-mortar’ business model. Managing director of the newly launched agency, Inclusive Creatives, Sunny Drury (pictured) said he saw a gap in the market for creative services. It was one accessible to not only large, […]
Lady Gaga has partnered with Oreo to release a line of cookies inspired by her new dance album Chromatica. With the design based on her album, the cookies are bright pink with green creme filling, featuring various embossments inspired by her album. The limited-edition biscuits will be available in six-cookie packs at convenience stores in the […]
Global video advertising platform SpotX has today announced the release of its “2021 Global Video Advertising Trends” report. The findings aim to help ad tech leaders, marketers, and agencies prioritize their 2021 plans by sharing predictions and trends for the upcoming year. “With the incredible growth of digital TV and streaming in the past year, […]
From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
Australian Community News (ACM) has confirmed that as a result of the recent announcement that current CEO Allen Williams will be leaving the business on December 18, a number of changes to the executive team have been made to set the company up for future growth. Tony Kendall, the current Chief Revenue Officer has been […]
Ampol today announced a new partnership with Surf Life Saving Australia, which will see the Ampol brand on the sleeve of the iconic surf lifesaving patrol shirt on beaches across the country. The new partnership sees the two iconic Australian brands join forces to help deliver safer beaches and to save lives. Matthew Halliday, Ampol’s […]
In this guest post, co-founder of PR agency Aruga, Adam Brunes (main photo), argues the PR dicipline is quick to play its “creative” card, but what does that even mean in this highly creative world? Every PR agency in this country professes to be creative. Regardless of agency size or style, of attitude or approach, it […]
Following a competitive pitch process with representation from major agency groups, BMW Group Australia has appointed Atomic 212° as the lead agency to manage their media planning and buying. The appointment is effective from January 1st 2021 and is a testament to Atomic 212°’s data-led smarter, faster and accountable media model. The account will sit […]
With temperatures up to 40 degrees across Australia last week, it’s safe to say it’s officially Summer weather. Enter beach delivery by Deliveroo to guarantee a sand-free sandwich or burger whilst you enjoy the rays and waves. From 2 December, Australians nationwide will be able to set many of the country’s 10,000 beaches as their […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]