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Reading: P&G Unveils New “#WeSeeEqual” With A Strong Message Of Gender Equality
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B&T > Advertising > P&G Unveils New “#WeSeeEqual” With A Strong Message Of Gender Equality
AdvertisingMedia

P&G Unveils New “#WeSeeEqual” With A Strong Message Of Gender Equality

Staff Writers
Published on: 3rd March 2017 at 10:33 AM
Staff Writers
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The world’s biggest ad spender, Proctor & Gamble, has unveiled a new branding campaign to coincide with International Women’s Day on March the 8th.

Titled “#WeSeeEqual” the inspirational spot is set to 4 Non Blonde’s 1993 hit “What’s Up” and finishes with a very strong equal pay message. Check the ad out below:

https://www.youtube.com/watch?v=g6E4pfAzUCE

The spot was created by the agency Badger & Winters who specialise in campaigns for women, while P&G is well known for its emotive campaigns with a strong feminist message. It’s “Like a girl” campaign from 2015 a case in point.

It’s CMO Marc Pritchard said last year on equality and equal pay for women: “What you have to do is make it conscious…We can’t gloss over it. You’ve got to dig a little deeper if you’re going to address it.”

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TAGGED: Advertising Standards Bureau, auto-play video, Marc Pritchard
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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