The world’s biggest ad spender, Proctor & Gamble, has unveiled a new branding campaign to coincide with International Women’s Day on March the 8th.

Titled “#WeSeeEqual” the inspirational spot is set to 4 Non Blonde’s 1993 hit “What’s Up” and finishes with a very strong equal pay message. Check the ad out below:

The spot was created by the agency Badger & Winters who specialise in campaigns for women, while P&G is well known for its emotive campaigns with a strong feminist message. It’s “Like a girl” campaign from 2015 a case in point.