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Reading: Pets Come First In New Campaign For PetBarn Via BMF
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B&T > Campaigns > Pets Come First In New Campaign For PetBarn Via BMF
Campaigns

Pets Come First In New Campaign For PetBarn Via BMF

Staff Writers
Published on: 6th July 2021 at 11:10 AM
Edited by Staff Writers
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The new brand platform ‘Life’s a Treat’ created by BMF aims to highlight how PetBarn is committed to the health and happiness of pets and pet owners.

The campaign focuses on everyday moments that make us love our pets and is a glimpse into the minds of a dog, cat, bearded dragon, fish and puppy when they are given the Petbarn treatment.

Dantie van der Merwe, creative director at BMF, said: “It doesn’t take much to make pets happy. Sometimes it takes just exactly the right thing. We hope it brings a knowing smile to both pets and pet parents everywhere.”

Adriane McDermott, chief marketing officer at Petbarn, said:  “Everything we do and everything we range at Petbarn helps make ‘life a treat’ because we believe pet’s health and wellness leads to everyone’s happiness.”

“We know they’re more than pets, BMF helped us show we’re much more than just a pet store.”

The campaign launches in Australia across TV, BVOD, OOH, display, radio and social to connect with pet owner audiences.

CREDIT LIST:  

Creative agency: BMF

Chief creative officer: Alex Derwin

Creative director: Dantie Van Der Merwe

Senior art director: Nadia Ahmad

Senior copywriter: Ellie Jones

Head of art & design: Lincoln Grice

Senior designer: Matthew Hughes

Creative team: Sammy Hall and Tony Todorovitch

Chief strategy officer: Christina Aventi

Group planning director: Thomasine Burnap

Chief executive officer: Steve Mcardle

Group account director: Edward Hughes

Senior account manager: Annabelle Massera

Head of TV: Jenny Lee-Archer

Agency producer: Jess Vella

Director: Sam Hibbard

Production company: FINCH

Executive producer: Corey Esse

Producer: Jane Smith

Post production: Atticus

Post producer: Kani Saib

Editor: Joe Morris

Sound production: Rumble

DOP: Liam Gilmour

Senior art buyer: Basir Salleh

Production company: network agency + management

Photographer: Peter Sharp

Producer: Helen Seggie

Retoucher: Justin Malinowski, Evie Hilliar and Jeni Rohwer

Finished Artist: Catarina Duardo

Production director: Karen Liddle

Creative resource manager: Chris Burchett

PR: Lu Borges and Elliott Holohan

Client: Petbarn

Chief marketing officer: Adriane McDermott

General manager marketing: Sumeena Parimu

Creative director: Kate Napier

Lead designer: Lauren Hunter

Head of PR & content: Nancy Mcdonald

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TAGGED: BMF, petbarn, pets
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By Mary Madigan
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Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

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