Departing Leo Burnett boss Pete Bosilkovski has resurfaced as Y&R’s new CEO.
The news follows on from yesterday’s shock announcement of Y&R’s current CEO, Phil McDonald, resigning from his position.
Bosilkovski had been coy about his next move, recently telling B&T that “it’s definitely in Australia and related to media”.
WPP AUNZ chief executive Mike Connaghan said in a statement: “To have someone of Peter’s calibre return to the group and lead Y&R here in Australia and NZ is fantastic.
“I’ve worked with Pete, so I know his passion and drive, and I’ve admired what he’s achieved as a competitor. He’s back where he belongs.
“Pete’s a strong leader, a clear thinker and someone who makes things happen. Pete’s experience in transforming an advertising business for the modern era has equipped him well to lead Y&R into the future.”
Commenting on his appointment, Bosilkovski said: “Y&R is an iconic creative brand, so when this opportunity came along, I jumped at it. I’m really looking forward to working with some of the great talents in the industry and leading the national and cross-Tasman agency.”
David Patton, global president at Y&R, said: “I want to thank Phil for his many contributions to Y&R. I have very much enjoyed working with him and wish him every success for the future.
“I’m very excited that Pete is joining our agency. I have no doubt his strong experience and high energy will take our business and our clients’ businesses to new heights of achievement. It’s a very exciting time to be joining Y&R.”
Given that a number of industry CEOs quit last month, B&T had been speculating where Bosilkovski would end up, with McCann, Atomic 212°, Marketforce, and Isentia still yet to announce replacements.