Ogilvy & Mather Bangkok and PETA have given shoppers a wake up call in a stunt called “Behind the Leather”. In the ad a pop-up store in a Bangkok shopping mall looks innocent enough displaying purses, shoes, jackets and accessories made of animal skin, but on closer inspection the products are gruesome.
The ad isn’t for the faint-hearted, but it gets the point across:
The ad ends with a message: “For the exotic skins industry, cruelty is a daily business.”
According to the PETA Asia website: “Every year in the exotic-skins industry, millions of snakes, lizards, crocodiles, and other animals are grotesquely abused and cruelly killed. Thailand is notorious for its crocodile, ostrich, and stingray farms, where animals are bred commercially.
“Every bag, shoe, or jacket that is made from exotic skins and sold in a trendy boutique comes with a high price—a price that’s paid by animals who are ripped from their jungle homes or farmed in barren tanks and then beaten to death, shot, or even skinned alive.
“At least 440,000 pythons are caught in the jungles of Southeast Asia, where some are hung, decapitated, and then skinned. Some have their jaws forced open, a hose inserted into their body cavity, and then are pumped full of water so that their skin becomes easier to remove. The skin is then ripped from the animal’s body, sometimes while they’re still alive.”
This isn’t the first time PETA has used shock tactics to drive its point home. Last year it’s “Here’s The Rest Of Your Wool Coat” campaign showed Aussie musician Jona Weinhofen holding a bloody sheep and the campaign “Fur Is Dead” showed women being attacked and skinned for their ‘coats. Heaps of famous women including Pamela Anderson, Isabelle Cornish and Marisa Miller have posed naked for the animal rights group.
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]