PETA Ad Deemed Too Sexy For Super Bowl, Disses Meat Eaters’ Performance In The Bedroom

PETA Ad Deemed Too Sexy For Super Bowl, Disses Meat Eaters’ Performance In The Bedroom

The new PETA (People for Ethical Treatment of Animals) ad campaign has been deemed too risqué for the eyes of Super Bowl fans.

And it’s not all that surprising.

If you have a spare 38 seconds, you can see just how steamy things get, when meat eaters and vegans are compared in the bedroom, the latter long outlasting his carnivore friend. And the vegan’s lady friend doesn’t seem to be complaining either.

Their new ‘public service announcement’ video uses a split screen to show the two couples having sex, and in sad news for meat eaters, it seems you’re less than satisfying in the sack.

The ad is intended to warn of the dangers of eating foods high in cholesterol, such as meat, eggs and dairy products. As a spokesman put it, “cholesterol in meat, eggs, and dairy products slows the flow of blood to all the body’s organs — not just the heart”. Who knew?

But unfortunately for PETA, the ad has seemingly been deemed too raunchy for television, and it hasn’t been picked up for inclusion in the upcoming Super Bowl broadcast in the US.

“We did try to submit the ad last fall but we didn’t get a response from the executives at CBS,” a spokeswoman told The Huffington Post. PETA has since capitalised on the silence from CBS claiming the ad “left TV execs speechless”.

Despite the ad being rejected for broadcast on the telly, the organisation posted it on YouTube on Monday, and it’s racked up over 300,000 views.

PETA senior vice president Lisa Lange said in a statement, “Super Bowl 50 audiences will be missing out on comedy, sex appeal, and the lifesaving message that vegan meals can help clear clogged-up carnivores and get their blood pumping again.

“PETA’s edgy but crowd-pleasing TV spot shows that vegans may have a banana in their pyjama pocket, just to snack on later, but they’re also really pleased to see you.”

But this isn’t the first time a PETA ad has been rejected by the Super Bowl, with the organisation well known for being more than a little cheeky in its adverts.

Last year B&T paid homage to the weirdest PETA ads, including “Boyfriend Went Vegan And Knocked The Bottom Out of Me (BWVAKTOOM)”. Essentially a vegan diet gives you god-like sex powers, the ad features a heavily bruised girlfriend wearing a neck brace:

In 2009 a spot that featured models groping vegetables was identified as too risky by NBC.

https://youtu.be/zFlHDlYs4c4

Using the old adage of ‘sex sells’ to grab attention for their cause is also used in their print campaigns, with a long list of animal-loving celebs ditching their clothes in the past to show their support.

8a78bed72ca768b9b9080774b1e7a8d6 bb1cfca756ccf7f0c3e5bbc0079a3420 944247700f5c504465829024c1f6f709 ae5dbdffc3918a86352871c67001a7bf

 




Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]