Performics Australia has announced it has added Freedom Furniture, True Alliance (Lee, Lacoste, Coach, The North Face, Speedo, Ben Sherman, Nautica, Riders, Ugg and Wrangler), Sensis White Pages and life insurance provider NobleOak to its client stable.
Engagements are across key channels within performance marketing, including paid search, content marketing strategy, technical SEO, site migration strategy, conversion rate optimisation, and analytics and insights.
The new clients join Performics’ new business wins of Toys”R”Us and Fitness First last year, who also appointed the performance marketing arm of Publicis Media for its data-driven marketing expertise.
Performics Australia CEO Grace Chu (pictured above) said: “We’re seeing an increase in brands lifting their investment in performance content, our all-encompassing data and intelligence-driven approach covering technical SEO, content marketing and user experience.
“These no longer exist in silo – brands are recognising they need to strategise from an owned media perspective to move the needle in speeds like never before.
“Performics focuses on understanding overall business challenges and takes a holistic approach, rather than channel approach, to performance marketing. This is fundamental to achieving exceptional results for our clients.”
IBM has unveiled a breakthrough in computer chip semiconductor design with the development of the world’s first chip announced with 2 nanometre (nm) nanosheet technology. The foundation of data processing chips, semiconductors play critical roles in the calculations performed by computers, appliances, communication devices, transportation systems, and critical infrastructure. But demand for faster and more […]
Two winners each from Australia and New Zealand were among those revealed by the Type Directors Club. The Types Directors Club is the world’s leading typography organization and part of The One Club for Creativity, with the companies awarded at two premiere global awards programs: TDC67 Communication Design and 24TDC Typeface Design competitions. In Australia, […]
Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme Syfu, says she cannot wait to see what gets entered in this year’s competition. Her role includes vision-setting for the jury of 120+ leading creatives […]
Following a pitch process, The Wired Agency [Wired] has won the creative, digital and social remit for the digital education business, CoWorks. Specialising in providing digital based coaching to HSC students, CoWorks is growing its offering across New South Wales following the profound impact Covid had and continues to have, on students and how they […]
Realtime media monitoring company Streem has appointed Jack McLintock to the new role of Media Relations Manager. McLintock was previously Corporate and Government Affairs Manager at Seven West Media, and also has several years’ experience working in federal politics. Streem CEO Elgar Welch said McLintock’s strong media industry and corporate affairs experience was a key […]
In a move that strengthens its research offering, purpose-driven integrated communications agency Think HQ has brought its research function in-house and appointed Dr Pauline Ho (pictured right) to lead development of its growing research operation. Dr Pauline Ho has joined Think HQ as Strategy and Insights Manager. She is an experienced research and evaluation specialist […]
B&T’s Emerging Agency Of The Year, Nightjar, has recently appointed an advisory board to help drive their growth domestically and scale up internationally. The board brings a new level of strategic thinking to the team and ensures the world class standard of Nightjar’s work continues. The impressive pedigree of both board members means that Nightjar […]
Cryptocurrency dogecoin has seen its price fall after Elon Musk called it a ‘hustle’ during his controversial hosting spot on Saturday Night Live. Despite having previously been a vocal supporter of the cryptocurrency on Twitter, leading to a surge in investment, Musk’s hosting gig coincided with a dramatic drop in dogecoin’s price. The currency began […]