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Reading: Performics Australia Wins Four New Clients
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B&T > Marketing > Performics Australia Wins Four New Clients
Marketing

Performics Australia Wins Four New Clients

Rochelle Burbury
Published on: 20th June 2017 at 9:54 AM
Rochelle Burbury
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Performics Australia has announced it has added Freedom Furniture, True Alliance (Lee, Lacoste, Coach, The North Face, Speedo, Ben Sherman, Nautica, Riders, Ugg and Wrangler), Sensis White Pages and life insurance provider NobleOak to its client stable.

Engagements are across key channels within performance marketing, including paid search, content marketing strategy, technical SEO, site migration strategy, conversion rate optimisation, and analytics and insights.

The new clients join Performics’ new business wins of Toys”R”Us and Fitness First last year, who also appointed the performance marketing arm of Publicis Media for its data-driven marketing expertise.

Performics Australia CEO Grace Chu (pictured above) said: “We’re seeing an increase in brands lifting their investment in performance content, our all-encompassing data and intelligence-driven approach covering technical SEO, content marketing and user experience.

“These no longer exist in silo – brands are recognising they need to strategise from an owned media perspective to move the needle in speeds like never before.

“Performics focuses on understanding overall business challenges and takes a holistic approach, rather than channel approach, to performance marketing. This is fundamental to achieving exceptional results for our clients.”

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TAGGED: Freedom Furniture, Performics, Performics Australia, True Alliance
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Rochelle Burbury
By Rochelle Burbury
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Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

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