Performics Australia has announced it has added Freedom Furniture, True Alliance (Lee, Lacoste, Coach, The North Face, Speedo, Ben Sherman, Nautica, Riders, Ugg and Wrangler), Sensis White Pages and life insurance provider NobleOak to its client stable.

Engagements are across key channels within performance marketing, including paid search, content marketing strategy, technical SEO, site migration strategy, conversion rate optimisation, and analytics and insights.

The new clients join Performics’ new business wins of Toys”R”Us and Fitness First last year, who also appointed the performance marketing arm of Publicis Media for its data-driven marketing expertise.

Performics Australia CEO Grace Chu (pictured above) said: “We’re seeing an increase in brands lifting their investment in performance content, our all-encompassing data and intelligence-driven approach covering technical SEO, content marketing and user experience.

“These no longer exist in silo – brands are recognising they need to strategise from an owned media perspective to move the needle in speeds like never before.