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Reading: Perfect Fools use 'shock' tactics
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B&T > Media > Perfect Fools use 'shock' tactics
Media

Perfect Fools use 'shock' tactics

Staff Writers
Published on: 1st April 2014 at 3:34 PM
Staff Writers
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Finnish radio station Radio Helsinki and creative digital agency Perfect Fools have come up with a ‘shocking’ new way to prevent their new parent-company from fibbing.

The founder and CEO of Helsinki-based marketing communication agency, hasan & partners, are booked to talk on Radio Helsinki following the agency’s acquisition of Perfect Fools.

To prevent the interviewee’s from talking rubbish, viewers and listeners can send electric shocks to both men if they lie during the interview.

They do this by clicking on the faces of the men on an online interactive banner advertising the interview.

The concept sounds somewhat… extreme.

Perhaps Australia should follow suit and use this system when interviewing our politicians.

shock-2.jpg

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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