PepsiCo Announces Two New Executive Appointments

PepsiCo Inc. soda products sit on display during a PepsiCo investor meeting at Yankee Stadium in New York, U.S., on Monday, March 22, 2010. PepsiCo, the world's second-largest soft-drink maker, redesigned its beverage packaging and marketing in 2009, and purchased its two largest drink distributors to boost sales in the U.S. and take greater control over delivery. The company, which has relied on emerging markets for soft-drink growth, is pushing no-calorie offerings overseas. Photographer: Jin Lee/Bloomberg ORG XMIT: 97815573     AMERICA; AMERICAS  BEVERAGE; BEVERAGES  SODA  BUSINESS; FINANCE  SOFT DRINK; SOFT DRINKS

PepsiCo Australia & New Zealand has announced the appointments of Tami Cunningham as marketing director – Australia and New Zealand and Danny Celoni as commercial director – Australia, with both set to join the executive leadership team.

Prior to PepsiCo, Cunningham was with The Wrigley Company, part of the Mars group, where she held the position of marketing director for three years.  She was responsible for the Asia Pacific marketing function for gum, mints and confectionary, driving the brand, customer and communication strategy.

Prior to this, Cunningham worked at Lion across various different roles within the Beers, Spirits and Wine side of the business.

Cunningham will be responsible for leading the innovation agenda within PepsiCo ANZ, and building and strengthening the brand portfolio.  Her remit will span all snacks’ and beverages’ marketing across the ANZ region.  She joins on 12 September 2016.

Celoni joins PepsiCo from consulting firm, Real World Marketing, where he was MD of the commercial division working with major FMCG suppliers on commercial strategy, capability and joint business planning.

Prior to RWM, Celoni worked for Diageo across a number of different roles over 16 years, including commercial director – ANZ , VP commercial – Thailand, sales director – Korea, commercial director – AP based out of Singapore where he and his teams led route to market, capability as well as trade and channel strategy initiatives across Asia Pacific.

Celoni will be in charge of leading the customer business development and commercial strategy at PepsiCo ANZ, as well as driving joint business partnering with key retail partners.  He joins on 7 November 2016.

PepsiCo ANZ CEO, Robbert Rietbroek, commented, “We are delighted to welcome both Tami and Danny to the executive team, who each bring with them a wealth of experience.  Both have strong track records with FMCG brands.

“With Tami’s expertise in brand and innovation and Danny’s expertise in joint value creation and business planning, I am confident that they will both be major assets to us, our customers and our partners across ANZ as we continue to build our brands and put the customer at the heart of all we do.”

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