B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: People Aren’t McHappy With McDonald’s After It Painted Over A Much Loved Mural With A Burger Ad
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > People Aren’t McHappy With McDonald’s After It Painted Over A Much Loved Mural With A Burger Ad
Campaigns

People Aren’t McHappy With McDonald’s After It Painted Over A Much Loved Mural With A Burger Ad

Mary Madigan
Published on: 25th January 2022 at 12:02 PM
Mary Madigan
Share
2 Min Read
SHARE

Mcdonald’s is being slammed online for painting over an iconic mural, “My city, my shirt” with a burger advertisement.

The original mural was a portrait of a pregnant wearing a Cardiff City Shirt and was painted by Unify Creative – a black-led creative practice and according to the BBC, the artwork was created to promote inclusivity and diversity.

When the mural was first created one of the projected organisers, Saqui Hasson told BBC, the mural aimed to, “bridge the gap between the local club and BAME communities.”

And then Mcdonalds painted over it with a burger advertisement – which people weren’t happy about.

Local MP, Stephen Doughty tweeted about the repaint immediately, he wrote, “What on earth are you thinking McDonaldsUk? Please contact me ASAP.”

McDonald’s immediately replied and wrote, “Hi Stephen – the site was hired by a third party working with the artist who painted the original mural.

“We were unaware of what was on the site prior to our installation and have instructed the artist to repaint his original mural immediately.”

What on earth are you thinking @McDonaldsUK ?? Please contact me asap. #Butetown #TigerBay #Cardiff https://t.co/eghNeyrOrC

— Stephen Doughty (@SDoughtyMP) January 22, 2022

However, Yusuf Ismail and the art project organiser told BBC, “The agency were given all the information about the sensitive site, not just the fact that it’s got an incredible piece of artwork on it, but that it was vandalised, probably racially motivated.

“So they had all that information, this is something that they clearly knew about, and they still went ahead with it. The artist had nothing to do with it.”

Twitter also has weighed in.

Well, the worst thing you can imagine is happening right now to the best mural in Cardiff. Covered up for a burger ad. Please contact us @McDonalds so we can salvage some good for the amazing young people of our city. pic.twitter.com/yBGjRcfzOp

— Cathy Owens (@cathy_owens) January 22, 2022

The sheer cultural vandalism of this. The mural is being replaced with a painting of two burger buns for a McDonalds ad. pic.twitter.com/gJkOpKqj4l

— Rebecca Wilks (@WilksBecca) January 22, 2022

Where was the due diligence? Cymru is a progressive country, our murals and art are important to maintain our inclusivity and identity.

— Mel Jôs – Môn Mam Cymru (@jos_cymru) January 22, 2022

Currently, the mural has now been repainted white and assumedly the original mural will be back on the wall.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: BBC, McDonald's, Twitter
Share
By Mary Madigan
Follow:
Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

Latest News

The Pistol team photo.
Agency Scorecard: The Pistol
17/07/2025
Agency Scorecard: Mediahub
17/07/2025
Guzman y Gomez’s Steven Marks: Marketing Is Revenue
17/07/2025
Telstra’s Anna Jackson: Creativity Is Fragile In Nature
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?