B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • WPP
  • Thinkerbell
  • Are Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Penso Hires Former SEEK Marketer To Become First MD
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Penso Hires Former SEEK Marketer To Become First MD
Media

Penso Hires Former SEEK Marketer To Become First MD

Tim Addington
Published on: 27th October 2015 at 10:21 AM
Tim Addington
Share
3 Min Read
SHARE

Full service growth agency PENSO has appointed its first managing director, former SEEK marketing manager Kate Sterling as well as senior strategist Edgar Rouwenhorst as it continues its rapid Australian and international expansion.

 Sterling comes to the Melbourne headquartered independent with a strong background in senior leadership and client management roles at creative agencies including DDB, Publicis Mojo, tmk9 and Start Creative. Before joining PENSO she oversaw the marketing activity for leading careers website SEEK.

Also joining the agency in a newly created role is Edgar Rouwenhorst. He previously worked as a marketing strategist at Ogilvy One in Sydney, Melbourne Amsterdam and Brussels. Before the WPP owned agency, he was a management consultant for more than six years working for KPMG and Netherlands-based Boer & Croon Consulting.

PENSO, which was recently named in BRW’s prestigious Fast Starters list, is a cross between a management consultancy, advertising and digital agency. It advises clients including Emirates Group, Business Council of Australia, CUB, IAG and Collingwood Football Club on growth strategies across all areas of their business.

Working alongside founder and CEO Con Frantzeskos, Sterling will manage the agency’s day-today operations including its recently opened office in Dubai, as well as lead new business development and client relationships.

She said: “It’s exciting to work at an agency that’s taking a different approach to solving business issues and delivering real and measurable growth to companies and brands. It’s always good to get into an agency and help shape its direction, especially when it’s on the up, and I’m looking forward working alongside Con and the team as we continue to build something different in the market.”

Rouwenhorst added: “My background in management consultancy and at creatively led agencies works well with how PENSO approaches business. I’m looking forward to working with a diverse range of local and international clients to offer solutions that go beyond traditional advertising.”

Speaking about the appointments, Frantzeskos said: “Having worked with Kate before I know she is exactly what we need as we push ahead with our next phase of growth. We are coming up to our third anniversary and with more than half of our revenues coming from international clients, a new office in Dubai and plans for further expansion, there’s a lot of areas that we were be utilising her considerable skills.

“In Edgar we have a brilliant strategic thinker whose experience is a perfect fit for the way we approach our work. He brings a fresh perspective to the business.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Instagram ads
Share
Tim Addington
By Tim Addington
Follow:
Tim Addington is a communications professional with decades of experience in journalism and public relations across leading newspapers, magazines, and agencies in the UK, Middle East, and Australia. He is the founder and Director of TAG PR. Tim's extensive career includes serving as the head of Publishers Australia and Communications Director at independent Sydney advertising agency The Works. Tim was the Associate Publisher and Editor of B&T from 2007 to 2012. Prior to his time in Australia, he worked as the launch News Editor and then Editor of Campaign Middle East. He began his career at London’s largest news press agency before moving on to UK national daily newspapers. Tim is also an active participant in the industry, regularly moderating at conferences and serving as a judge for the CommsCon, Mumbrella, and B&T Awards.

Latest News

Energy Australia Settles With Climate Group & Apologises For Misleading 400,000 Customers Over “Go Neutral” Product
19/05/2025
Nic Cann, CEO, Blobfish International.
Sampling Isn’t Dead — But the Old Models Are
19/05/2025
Flatpack Flip Flops Unveiled In New Campaign To Celebrate Ikea’s 50th Birthday
19/05/2025
Natasa Zunic’s Mission To Create A “Collective Of Confident Female Leaders”
19/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?