Peloton has swiftly pulled its viral ad featuring Chris Noth after two women have accused the actor of Sexaul assault.
The Hollywood Reporter broke the story yesterday, where two women separately accused the Sex And The City actor of sexual assault.
The publication claims neither women have met or corroborated their stories and both approached the publication separately but their accusations are chillingly similar.
Both women were in their 20s and were allegedly courted by Noth before he allegedly sexually assaulted them.
Noth has vehemently denied these claims, he told The Hollywood Reporter, “These stories could’ve been from 30 years ago or 30 days ago – no always means no – that is a line I did not cross.
“The encounters were consensual. It’s difficult not to question the timing of these stories coming out. I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women.”
In reaction to the allegations, Peloton pulled the ad featuring Noth less than 24 hours later.
Before that, the ad had been making the rounds on social media and was a viral sensation, capitalising on how Noth’s character on Sex And The City had died.
However, clearly, Peloton is fully prepared to separate itself from Noth after the recent allegations.
A Peloton spokesperson told CNBC, “Every single sexual assault accusation must be taken seriously.
“We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. As we seek to learn more, we have stopped promoting this video and archived related social posts.”
