Peking Duk Celebrate ING’s Good Finds Market Launch With Exclusive Booze Free Lager

Peking Duk Celebrate ING’s Good Finds Market Launch With Exclusive Booze Free Lager
B&T Magazine
Edited by B&T Magazine



ING has announced the Good Finds Market and Peking Duk is helping celebrate with a non-alcholic lager.

The good finds market is a a dedicated online marketplace that supports Australian social enterprises, launching on 29 October.

To mark the launch, electronic music duo Peking Duk have collaborated with First Nations owned and led stallholder Sobah Beverages to release a limited-edition non-alcoholic lager, available exclusively at INGgoodfinds.market from this Saturday.

The online market opens as research from ING reveals a third (35per cent) of Aussie adults want to buy from social enterprises more often, but a fifth (21per cent) of the nation does not know how to find them.

ING Good Finds Market spokesperson Carly Yanko said: “We’re thrilled to unveil the ING Good Finds Market. Coming out of a turbulent few years, we’ve learnt Aussies want to support social enterprises that create products which make a positive difference.

This is backed by our research, which also uncovered a real missed opportunity – that one in five Aussies don’t know where to find these types of products.”

“ING’s Good Finds initiative seeks to solve this problem by creating an online shop that houses ING’s alumni of social enterprises that do good – making it easier for Aussies to pick up some good finds. And, all profits generated through the sale of the products on the site go directly back to the social enterprises to support their causes.”

‘Peking Duk’s Fake Magic Lager’ which is named after the duo’s dance-floor filler, is enriched with lion’s mane mushroom and all proceeds from the limited-edition lager will go back to Sobah to support its work promoting First Nations’ culture, arts, language, and history. A strong belief in the importance of Sobah’s mission to destigmatise socialising sober, was just one of the key reasons Peking Duk decided to lend their creativity, and taste buds, to the new brew:

Reuben Styles said, “We’ve been riding the non-alcohol wave for a while now – especially when we’re on tour and want to have a few pre-show drinks, without the headache. So, we’re stoked to partner with Sobah for the launch of INGgoodfinds.market to create our very own non-alcoholic lager to help Aussies cut back their alcohol intake.”

Fellow Duk, Adam Hyde added:“It’s even better that the sales from our beer will go to Sobah’s truly epic initiatives giving back to First Nations communities. We can’t wait for you all to try it.”

Dr Clinton Schultz, proud Gamilaraay man, psychologist, and founder of Sobah Beverages said: “We’ve loved collab-ing with Peking Duk on this awesome project that will help us do more good and give back to grassroots organisations. Every single beer we sell, helps us on our mission to champion Aboriginal and Torres Strait Islander culture and reduce the stigma around socialising sober.

“Imagine the impact we could have if even half of Australians bought one thing from a social enterprise? That’s why initiatives like the ING Good Finds Market, that make it easier for Aussies to find and support businesses doing good, are so important.”

‘Peking Duk’s Fake Magic Lager’ is one of four collaborative products which will launch exclusively on INGgoodfinds.market across the month. Next up, Bondi Lifeguards Hoppo, Huttsy and Singlets have teamed up with Sydney-based Good Citizens Eyewear to design a range of sunglasses with 100% recycled frames made from plastic bottles. The limited-edition designs, hand-built by the lifeguards, will launch on the marketplace on Saturday 12 November.




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