Pedestrian.TV has teamed up with Tourism NT to get young Aussies exploring their own backyard by packing their own city-kid bags and heading to the state.
The result is a wild three-part video series appropriately titled All the Gear and No Idea.
The mockumentary-style series chronicles Pedestrian.TV’s very own Lucinda Price, Sydney funny girl Tanya Hennessy and radio host Michael Beveridge as they embark on three very different Northern Territory experiences.
In the search for the biggest croc and best pub grub to the most Instagrammable adventures, mountain biking in the outback and primo room service at a swim-up hotel room, the series demonstrates that the NT truly has something for every travel personality, and encourages young Aussies to do themselves a favour and go bush for themselves.
Tony Quarmby, general manager of marketing at Tourism NT, said: “The Territory has a big reputation for quirky and adventurous marketing campaigns, so we jumped at this opportunity to work with the folks at Pedestrian.TV and shout out about the incredibly Instagrammable adventures that await young Aussie travellers in the NT.”
Pedestrian.TV creative director Jesse McManus said: “A recent dive into the lives of Pedestrian’s audience overwhelmingly displayed their embrace of diversity and new cultures, in both their own neighbourhood and overseas, and a hunger for hobbies that help them escape technology.
“Combined with travel being an unwavering motivator, this tongue-in-cheek look at the incredible spirit and variety the Territory has on offer proves the NT is ripe for the young Aussie explorer to nail their passions on home soil.”
The video series is a part of a broader campaign with Pedestrian.TV, including social content and an editorial series which is hosted across a dedicated content hub, along with news and travel verticals.
Beauty YouTuber James Charles has had his YouTube account demonetised after allegations surfaced that he sexted minors. Charles has more than 25.5 million subscribers on YouTube, where he gained popularity for his makeup videos. He is worth an estimated US$22 million. Since February, a number of boys under the age of 18 have accused Charles […]
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]
Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]
It's even more photos from Thursday's 30 Under 30! Re-live all the action, the bad dancing and the stodgy paella here.