Youth-focused media company, Pedestrian Group, has appointed Yahoo’s Sarah Michael as publisher.
Michael was most recently director of audience strategy and growth across Yahoo Australia and Southeast Asia and has been in the online media business for more than 12 years.
She has worked across news, lifestyle/entertainment, sport and finance editorial teams to help them grow their audience both on and off-network and covered everything from major news events to reality TV, and also assisted with branded content and affiliate commerce strategies.
Prior to that she was on the Yahoo News team, and has held a variety of news editor and reporter roles at other Aussie news sites such as news.com.au and the Daily Mail.
Michael said, “Young Australians have a diverse range of issues they care about, and the brands under Pedestrian Group cover these with intelligence, humour and passion.
“Personally, Pedestrian has been part of my media diet since it first launched and I have watched the Group build up a strong and successful portfolio of brands. I am honoured to be joining next month and can’t wait to get started.”
Matt Rowley, CEO, Pedestrian Group said, “Sarah has a standout set of skills, experience and qualities that are perfect for the opportunities and challenges our brands have ahead of them. I’m thrilled to see how she will lead our talented group of editorial leaders into the next phase of Pedestrian Group.”
Michael will commence her role as publisher at Pedestrian Group early next month.
