Pedders First Brand To Jump On ‘Mad Max’ Bandwagon
Melbourne based ad agency Noisy Beast and its client Pedders Suspension have teamed up with Roadshow Films and upcoming action blockbuster Mad Max: Fury Road to create a national promotion paying homage to George Miller’s famous film franchise.
Pedders, the undercar specialists are giving away the Mad Monaro, a tuned and transformed 500 horsepower V8 1973 HQ GTS Monaro Coupe.
The national two-month promotion, launching through national television, radio and social media, will give Australians the chance to win the Coupe.
Brokering a partnership with Roadshow Films and Mad Max: Fury Road is a huge achievement for Noisy Beast, who identified the film as a perfect fit for the Pedders’ audience.
“Roadshow Films have been sensational in their support of the Pedders Mad Monaro promotion. For Noisy Beast and Pedders, a 65 year old Australian brand, to be associated with the Mad Max franchise is a true honour and we can’t wait to see the movie when it comes out May 14th!” said Adam Hilton, Noisy Beast managing director.
Nicole Byrnes, product marketing manager, Roadshow Films, added: “Roadshow Films are thrilled to be working together with Noisy Beast on this promotion. The car they’ve created is absolutely incredible and will resonate well with our die hard Mad Max fans out there. We look forward to seeing this campaign roll out over the coming weeks.”
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