Natural pet healthcare brand, PAW by Blackmores, has launched a new campaign highlighting its support for dog parents as they return to work whilst caring for their fur babies.
Research suggests pet ownership has led to pet parents feeling worried about veterinary access, economic hardship and what would happen if a pet falls ill.
As borders open, Australians start to travel and spend more time out of the home, pet parents may feel more anxious about providing adequate care for their pets – especially when they are not in the best of health.
As such, PAW by Blackmores aims to empower pet parents with natural therapeutic expertise, so they can confidently care for their pets.
“We all share a very special relationship with our furry friends. They’re not just pets; they’re members of our family and sometimes our best friends,” said Blackmores Group chief marketing and innovation officer, Joanna Smith.
“Pets need their own unique type of care, and Paw by Blackmores gives pet parents the confidence that they’re looking after their pets’ health as well as they do their own.
“After so much time spent with our pets at home over the past two years, common pet health issues like anxiety and joint care may be front of mind. Our products give pet parents full confidence that their furry faithful companions feel their best, easing our own concerns when we’re apart from our pets.”
Pure Animal Wellbeing (PAW) was developed by Dr Alister Webster, a third-generation vet from the Webster family, renowned by vets for creating quality pet products for over 80 years.
With the vision to build a global health economy, Blackmores Group extends its commitment to being a leading natural healthcare supplier and encouraging proactivity for long-term wellbeing – whether it’s for our pets or ourselves.
“Good Health is at the heart of everything we value here at Blackmores,” said Blackmores Group CEO, Alastair Symington.
“Throughout our 90-year history, we have been one of the strongest voices constantly advocating the benefits of natural health solutions.
“To deliver on our promise, we pride ourselves on being able to develop products that combine the latest technologies and best natural ingredients, while maximising the health outcomes of not just humans but also our beloved pets.”
The PAW by Blackmores range focuses on the following areas of natural pet healthcare: Skin and coat health; Joint health; Digestive health; Mental health and wellbeing; Liver health; Ear care; and Grooming.
“Because they’re more than human” launched last Sunday 13 March, along with a full 360 campaign with a strong focus on TV, digital and path to purchase.
