In Marketing We Trust’s CEO Paul Hewett has been appointed to the Interactive Advertising Bureau (IAB) Australia Data Council.
The IAB helps the advertising industry by setting standards and best practices, conducting research, and providing educational resources.
In the role, Paul Hewett will join executives from Facebook, Google, Adobe and TikTok in driving the responsible and ethical use of data in the advertising industry.
“I am looking forward to drawing on my experience and knowledge as the former Chair of Councils for both the DMA (Direct Marketing Association) and IDM (Institute of Data & Marketing) to help the IAB and our members navigate the changing world of advertising data,” said Paul Hewett.
The IAB Data Council was convened in 2018 to provide the industry with education on the definitions and management of data, as well as applicable information around the execution, usage and interrogation of data commonly used in digital advertising.
One of the primary goals of the Data Council is to understand and quantify industry-level and organisational applications of audience data, campaign data and analytics data used in the digital advertising ecosystem and disseminate those learnings to the wider industry.
The council also aims to establish best practices and guidelines on the effective uses of data for Australian businesses and for the particular marketing functions for which that data will be used.
