Ford in the US has used social media and Valentine’s Day to prank unsuspecting men in a campaign for it’s new, rather cool looking,Mustang.
The You Tube clip shows a group of men hooking-up with a demure and pretty blonde in what they believe is nothing more than a harmless and slightly fumbling first date.
The heroine then leads the men for a drive in her shiny new red Mustang, where she initially pretends to be a rather inexperienced driver, struggling with a manual transmission. However, things quickly turn all Fast And Furious as our damsel reveals herself as a rather proficient professional stunt driver.
A nearby vacant lot becomes the scene for some rather spectacular driving at over 200 kph and turns the tables on her potential suitors as their balls are suddenly in their own mouths.
The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]
Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]
Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]