Pearl specialist Paspaley Retail has announced it has appointed 72andSunny as its creative partner.

If you have no clue what Paspaley does, the following might give you a better idea.

Iris Kleimann, head of marketing at Paspaley, said: “We met the team at 72andSunny and not only had a great connection, but we were inspired by how they could help us continue to build this Australian luxury brand both at home and globally.”

Chris Kay, partner and managing director for the Asia-Pacific region at 72andSunny, said: “What an opportunity to support a great Australian brand to build its luxury credentials and change the perception of pearls globally.