How Hiring An SEO Agency Can Transform Your Business
If you want to give your website the best chance of ranking in Google, then SEO is the right solution for you. But where do you even start? With so much information on how to rank and what you need to do, getting started can be overwhelming.
That’s where an SEO agency comes in. An agency has the power to transform your business. Just think how you could grow if you were able to tap into a continuous source of high-quality leads of prospective customers that are looking for the products or services that you offer.
Still not convinced? Let’s look at the stats…
- If it’s done correctly, SEO can drive a 14.6 per cent conversion rate.
- 93 per cent of all online experiences start with a search engine.
- 75 per cent of people searching only look at the first page of results.
- And in a survey of internet marketers, 61 per cent said that improving their SEO to help grow their organic presence with their top marketing priority.
So it’s important. But what is it?
A Quick Introduction to SEO
SEO (or search engine optimisation) is the process of ranking your site in search engines such as Google, Bing and Yahoo to get traffic from organic search results. A reputable SEO agency will have a number of tools and processes that they have honed over the years that they can put to work on your site to move it up the rankings. Their strategies fall into two main areas: on-page and off-page optimisation.
On-page SEO covers all the factors within your website, such as your keyword strategy, page structure, site speed, and quality content, which all have an impact on your site’s rankings in the SERPs. Off-page looks at factors that happen on other websites that have an effect on your site’s rankings such as links to your website, social media interactions, brand mentions and directory submissions.
Improving Your SEO will Grow Your Business
Working with an SEO agency will help to improve your rankings as you can:
Tap into Regular Search Traffic
There are over 75,000 people that are searching on Google every second of the day and, if you offer local services, a massive 46 per cent of all Google searches are local.
Bypass Ad Blind and Ad Blockers
You can also avoid ad blindness and ad blockers. Close to 80 per cent of people using Google ignore paid ads in search results and those are the people that are actually seeing the paid ads. In Australia, over 27 per cent of people use Ad Blockers, which means that they don’t even see paid ads in the first place.
Optimise for Local SEO
Local queries account for close to 50 per cent of all Google’s search traffic, so if your business services a local client base, improving your SEO should be a top priority. More and more, users are turning to Google, with 97 per cent of people choosing to learn more about a local company online than anywhere else. And, importantly, “Near me” or “close by” searches have grown by more than 900 per cent over the last two years.
How an SEO Agency Can Help
1. Specialised expertise
An SEO agency has the experience and resources to get you results. Choosing to outsource to specialist professionals will allow you to focus on your business (and servicing all those new leads!), while they focus on what they’re good at: SEO.
2. Keyword Research
With premium tools and experience, a web design agency will be able to analyse your site and conduct a holistic website audit and a detailed SEO audit to identify any issues on your site that could be affecting your rankings. From there they will develop a keyword strategy, which is the foundation of a successful SEO campaign.
3. Consistent Content Creation
Regularly updated high-quality content has the capacity to boost rankings; in fact, 72 per cent of marketers consider relevancy to be the most critical factor for ranking (which is built with content). And it’s a future-proof strategy, with 56 per cent of companies planning to increase their content marketing budget.
Unfortunately, content creation is a task that is the first to drop down the to-do list when more important things come up. But it should be a priority, which is why it makes sense to outsource this task to an SEO agency who can manage the process for you.
4. Tracking and reporting
An SEO agency will produce tangible results. They’ll have tracking and reporting in place so that you can see whether the work that they’re doing is getting the results you need. Keep in mind that SEO improvements, both on-page and off-page, can take a while to have an effect, so this should be a minimum 6-month plan.
Ranking your website to tap into organic search traffic will allow your business to tap into regular search traffic that bypasses ad blindness (and ad blockers) and will give you the best chance of growing your business whether you offer local, national or even international products and services. A reputable SEO agency is the ideal partner to make it happen; they bring their specialised skills and years of experience to focus on ranking your website, leaving you free to focus on your core business.
Ready to embrace a measurable website and SEO strategy and improve your bottom line? Get in touch with TopRankings or Digital Rescue today.
Latest News
Revium Snags Peter Bauld From Deloitte Digital
Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]
EMG/Gravity Media Names New Managing Director
The makers of Australia's Got Talent has been a magnet for senior hires in recent times.
Opinion: Shark Tank’s Sabri Suby Slams Politicians Jumping On TikTok Ban Bandwagon
Are politicians actually scaremongering about TikTok or just fed up of you doom-scrolling in the work bogs?
TV Ratings: “Ivana Was Robbed” – Final Three Contestants Revealed On Australian Idol
B&T's unsure if these Idol contestants look extra young or whether we are as old as we feel.
Veridooh Snatches Prashand Menon From ScentreGroup
Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]
Creative Content Studio OK COOL Answers APAC’s Call, Opening In Melbourne
Life set to get extra confusing for new agency staffers mistaking OK COOL for a pass-ag housemate text message.
Harry’s Cafe de Wheels & Hipages Launch New Pie To Fuel Tradies While On The Tools
The pies should apparently be better for tradies' health, apparently but won't be better for on-site ribbing.
Women Leading Tech’s Woman Of The Year Megan Dalla-Camina: What’s The True Cost Of Cutting DEI Spending?
Cutting DE&I spending might seem easy but you might change your mind when faced with Dalla-Camina's ire.
Thrive Introduces A Batch Of New Senior Leadership Roles
You could say that Thrive is set to thrive with these new hires. But that would be too obvious.
It’s Coming Home! Sponsors Make Subbuteo World Cup Finals Free
No idea what Subbuteo is? You clearly had a more exciting childhood than our editorial team.
Media Bigwigs Bet On Predictive Intelligence Platform Prophet In $5M Seed Funding
Prophet, profit, geddit? Must be laugh-a-minute in this startup's office.
CommsDeclare Brands Shell Energy An “Olympic Gaslighter” & Urges Agencies Not To Pitch For Creative Account
And we thought the gaslight Olympics took place in the Coogee Bay Hotel smoking area!
AFL Wins Battle With Warner Bros. As New AFL Team Is Revealed
There hasn't been this much wrangling over a cartoon animal since, well, ever!
BBC Podcasts Go Global With Amazon Music
Ironically, BBC podcasts unlikely to be available in the Amazon given the lack of signal.
Johnson & Johnson’s Former Consumer Healthcare Arm Reviews Creative
J&J inspired by Scottish term for knowledge 'ken' in its rebrand; nothing says 'wise' like a shot of Listerine.
Kat & Co Transforms Into THE WORLD OF Experiential Agency
After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]
Adobe Brings Firefly Generative AI Into Substance 3D Workflows
Still unclear of what generative AI actually is? Steer clear of this story.
Clemenger BBDO Introduces Saucy Campaign With Declan Cleary & Lee Kum Kee
When we heard this was a saucy campaign, we thought it be the barbecue and ketchup showdown we'd been waiting for.
Gawk Acquires 40 Billboard Locations From Transad
Gawk makes it move out of VIC into NSW with acquisition. Has promised to stop going on about Melbourne nightlife.
All About Attribution: Commission Factory Releases New eBook
Ever wanted to dive deep into channel attribution? Consider this the perfect springboard.
SMG Studio Launches Risk: Global Domination X Dune Part Two
Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]
RMIT Study Reveals That 73% Of Employees Don’t Believe Gen AI Is Relevant
Noticing staff switching off when you tell them about gen AI? Understand why here.
Australian Eggs Launches Egg-citing New Campaign Via Connecting Plots
How do you like your eggs in the morning? We usually skip them and go straight for the darts and whisky.
Future Lions 2024 Invites Young People To Be Heard With Spotify
Future Lions, of course, is the AKQA-backed student initiative at Cannes Lions, not a feeder for the rugby team.
QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]
Legend John McEnroe Joins Pepperstone’s Team Of Global Tennis Ambassadors
Despite the deal, McEnroe remains confused about difference between above- and below-the-line marketing.
LinkedIn Launches New Thought Leader Ads For Companies To Promote Member Posts
Though LinkedIn couldn't get any more insufferable? You thought wrong.
Latrell Mitchell Smacked On Wrist After Dropping Multiple F-Bombs In Post-Match Triple M Interview
Andrew Abdo has confirmed he is not angry... just disappointed.
TV Ratings: “When You Do Love Yourself, You’re Amazing” – Is This MAFS Most Heart-breaking Split?
Hold the press. MAFS groom and bride actually shown to be nice people.
Opinion: The Only Drag Marketers Should Be Worried About
Thought Transactional Drag was a lifeless club night in Newtown? Read this and you'll think again.
AWARD School Welcomes Class Of 2024
It's best to think of AWARD School like Survivor but with pitch decks instead of swimwear.
Interest In Motorsports Reaches New Heights As Formula 1 Grand Prix Revenue Expected To Surpass $100 Million
Need to get a dull sports client some quick results? Rustle up a Netflix series and watch the dollars roll in.
Chair Rob Murray To Depart As SCA Considers ARN’s Latest Takeover Bid
Struggling to make heads or tails of the SCA & ARN saga? Add this to your woes.
Adland Legend John Singleton Separates From Seventh Wife
Singo calls it quits with seventh wife as his race with Rupert Murdoch to become the most-married man continues.
ACCC Eyes Search Competition, Citing ‘Decreasing’ Quality & Rise In Generative AI
The only decline in search quality we notice is when B&T doesn't appear at the top of Google.
“Imagine A Career Above The Clouds”: Royal Australian Air Force Launches New Campaign Via VML
Don't worry about the forthcoming war with China - at least you'll get a bird's-eye view of the apocalypse.