A confronting and compelling film created by J Walter Thompson Sydney for Parkinson’s NSW takes centre stage in a campaign to raise awareness of Parkinson’s Disease, and prompt donations in the lead up to World Parkinson’s Day.
The emotionally confronting film, entitled The Lucky Ones, showcases one of the current ‘best’ treatments Parkinson’s sufferers can go through, Deep Brain Stimulation, where the patient is awake throughout the entire surgery.
The film was directed by content and advertising director David Jagoda, himself a Parkinson’s sufferer, who underwent the exact operation six years ago.
Simon Langley, ECD, J Walter Thompson Sydney said he was proud of the agency for creating such an important advertising campaign, and hoped the film achieved its objective of encouraging donations to help cure this debilitating disease.
“Parkinson’s is not a well-known disease so we had to create a campaign which would cut through and make people sit up and take action,” he said.
“Amazingly the patient has to be awake throughout the entire operation which we filmed live, and our patient delivers the powerful VO to camera right there on the operating table – mid operation.
“It’s compelling viewing which will no doubt hit a raw nerve with viewers and we hope motivate them to take action and donate money to the cause.”
The Lucky Ones will be seeded on Facebook & Unruly and is supported by an additional hub website on www.pnsw.org.au – with further video content and donation button. Supported by PR, the Campaign launches on Monday 11 April on A Current Affair who interviewed the ‘talent’ Andy and his family.
To view content from the director David click here.
Credits
Client: Parkinson’s NSW
Marketing Director-Clare Audet
Events & Fundraising Manager-Claire Tester
Agency: J. Walter Thompson Sydney
Simon Langley – Executive Creative Director
Laurie Geddes, John Lam & Matt Thorne – Creative Team
Kel Gronow – Editor
Angela Morris – Executive Planning Director
Carly Yanco – Senior Planner
Milly Hall – Group Account Director
Isabelle Udall – Senior Account Manager
Paul Friedmann – Senior Onscreen Producer
Production Company: We Are Content:
Director: David Jagoda
Producer: Rob Schrieber
Post Production (grade and online): Method Studios
Sound Studio: Smith & Western.
PR agency: Hill & Knowlton
Amelia Tipping: Head of Consumer
Ashley Mawer: Account Director
Jayne Ellis: Account Manager
J Walter Thompson is part of WPP AUNZ.
